Squat Mat
FailShoppers spend an estimated $53K a year here, so Squat Mat is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $53K/yr98K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 26 sellers
Flapen Score
Squat Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Squat Mat is stronger. Inside it, weaker.
Market
The Squat Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Squat Mat 98K times last year and spent an estimated $53K. The top 5 brands take 65% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $53Ka year
- Top search term
- squat mat56K searches a year
02 · Price
A sale here is worth $13.12.
Listings sell for $13.12 on average, from $9.21 to $18.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.12 that is $0 to $1K a year per listing.
- Average price
- $13.12under the $15 to $100 sweet spot
- Price range
- $9.21–$18.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #150 within Accessories. It carries 52 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 15.7%
- Average rank
- #150in Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 52per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Squat Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
26
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
27%
- Brand 114%
- Brand 213%
- Brand 313%
- Brand 413%
- Brand 513%
- Brand 69%
Demand
Squat Mat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Squat Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squat mat56K/yr
- squat mat with foot position26K/yr
- squat target mat16K/yr
Reviews and returns
What reviews say buyers love and hate about Squat Mat
We read the reviews and the return reasons for every product selling here.
“The mat itself is a bit small at less than 3 feet long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squat Mat questions
Answered from the same tracked data.