Squat Mat

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

4.1%

Market size, estimated

$53Ka year

Top search term

squat mat56K searches a year

Listings sell for $13.12 on average, from $9.21 to $18.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.12 that is $0 to $1K a year per listing.

Average price

$13.12under the $15 to $100 sweet spot

Price range

$9.21–$18.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #150 within Accessories. It carries 52 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

15.7%

Average rank

#150in Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

52per listing

Listings tracked

29

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months