Is squat machine profitable to sell on Amazon United States?

The niche generates $894K/yr across 14 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (46/100).

How competitive is the squat machine niche?

8 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in squat machine?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Pain Relief-Overall. The return rate is 1.2%.

When does demand for squat machine peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the squat machine niche?

Listings span $47.11–$542.17; the average listing price is $103.33 (sweet spot $15–$100). The average incumbent carries 3,776 reviews — the moat a new listing must climb.

squat machine

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 6% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Great$894K

$894K/yr · 1.4M searches

Avg price

Good$103.33

avg listing price — sweet spot $15–$100

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Review moat

Okay3,776.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Price range

Bad$47.11–$542.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, squat machine is a $894K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

squat machine market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $1.3M–$1.5M; units × avg price
Launch success: 78%; 7 of 9 new (360d)
Conversion rate: 0.6%
Avg BSR: #37
Page quality: 0%
Prime: 50%
Sponsored: 100%
Out of stock: 10.4%
Avg brand age: 32 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

MERACH55%
VZYTV24%
Sunny Health & Fitness6%
JELENS4%
NEWBULIG3%
OLIXIS3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top squat machine search terms

squat machine598K/yr -12.2%0.6% conv.
squat113K/yr +335.7%0.0% conv.
deep squat machine151K/yr +50.2%1.1% conv.
squat machine for women181K/yr -48.6%0.7% conv.
deep squat machine for women65K/yr +82.6%1.0% conv.
merach deep squat machine98K/yr -9.0%1.7% conv.
squat machine for home15K/yr +46.1%0.4% conv.
squatter pro exercise machine9K/yr +67.3%1.9% conv.
merach squat machine27K/yr -31.6%1.5% conv.
squats17K/yr -5.9%0.1% conv.

All search terms

Top squat machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Board Workout Equipment at Home Gym(Black)

MERACH$69.514.3★1,337 rev

VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity

VZYTV$68.973.8★117 rev

MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine

MERACH$82.854.3★1,337 rev

MERACH Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Leg Exercise Push Up Workout Equipment at Home Gym(Blue)

MERACH$80.804.3★1,337 rev

Sunny Health & Fitness Smart Upright Row-N-Ride Exerciser Squat Assist Trainer for Glutes Workout with Adjustable Resistance Easy Setup & Foldable Glute & Leg Exercise Machine- NO. 077S

Sunny Health & Fitness$86.264.5★44,222 rev

Newest

by launch date

NEWBULIG Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Red

NEWBULIG$47.1124 rev

2mo ago

OLIXIS Deep Squat Machine All-in-One Exercise Equipment for Home Gym Adjustable Squat Machine for Glutes & Legs Easy to Assemble 32.9x22.4x36.6 in 300 lbs Weight Capacity Black & Blue

OLIXIS$49.1716 rev

2mo ago

MERACH Upgrade Deep Squat Machine for Overweight Dual Spring Assist& 350LB Weight Capacity Glute Trainer Machine Easy Setup & Leg Home Workout Machine

MERACH$82.851,337 rev

8mo ago

VZYTV Deep Squat Machine Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Home Gym Push-Up Exercises Easy to Assemble 350Lbs Weight Capacity

VZYTV$68.97117 rev

9mo ago

3 Colors Deep Squat Machine for Women Adjustable Glutes Trainer Machine Core & Abs for Low Impact Lower Body Workouts Easy to Assemble Home Gym Push-Up Exercises 350Lbs Weight Capacity

HOMGIM$67.2740 rev

11mo ago

What buyers say about squat machine

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Gets easier as you go”

Exercise/Sports Suitability15%

“Good workout”

Value For Money12%

“Great price”

Quality-Overall10%

“Great quality”

Efficiency5%

“incredibly effective little guy”

Storage Capacity4%

“Easy to store away”

Adjustability/Rotatability/Reclining4%

“and adjustable”

Advertised Vs Actual Product3%

“Works as said”

Assembly/Installation3%

“The assembly was easy”

Size-Overall3%

“The size is great”

What buyers complain about

Assembly/Installation13%

“Assembly- absurd”

Quality-Overall8%

“spray paint it the build quality is so poor”

Pain Relief-Overall7%

“Bruised my tailbone”

Instructions/User Manual/Troubleshooting6%

“Instructions are bad”

Functionality-Overall6%

“Computer doesnt work”

Size-Overall5%

“there are two screws that are too short”

Value For Money5%

“Just saw it cheaper”

Mounting4%

“I had one small mfgr defect with one of the holes a bolt screws into not being properly tapped”

Ease Of Use3%

“Difficult to use”

Exercise/Sports Suitability3%

“Workout effective was not there”

Top return reasons

Defective Material/Parts14%

Functionality-Overall12%

Advertised Vs Actual Product11%

Assembly/Installation9%

Size-Overall8%

Comfort-Overall7%

Ease Of Use4%

Value For Money4%

Balance/Stability4%

Exercise/Sports Suitability4%

Common questions

Is squat machine profitable to sell on Amazon United States?: The niche generates $894K/yr across 14 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (46/100).
How competitive is the squat machine niche?: 8 brands and 18 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in squat machine?: Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Pain Relief-Overall. The return rate is 1.2%.
When does demand for squat machine peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the squat machine niche?: Listings span $47.11–$542.17; the average listing price is $103.33 (sweet spot $15–$100). The average incumbent carries 3,776 reviews — the moat a new listing must climb.