- Flapen Score
- 26 / 100Ranks 7,892 of 8,101 Sports & Outdoors niches · −21 vs the category median of 4726
- Market size
- $78K/yr107K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 10 sellers
Flapen Score
Squat Bar against its category
The dotted line is the Sports & Outdoors average. Past it, Squat Bar is stronger. Inside it, weaker.
Market
The Squat Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Squat Bar 107K times last year and spent an estimated $78K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 107K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $78Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- squat bar96K searches a year
02 · Price
A sale here is worth $81.54.
Listings sell for $81.54 on average, from $56.59 to $128.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $81.54 that is $0 to $8K a year per listing.
- Average price
- $81.54inside the $15 to $100 sweet spot
- Price range
- $56.59–$128.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Weights & Accessories. It carries 2,810 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Weights & Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,810per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Squat Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 216%
- Brand 34%
- Brand 44%
- Brand 53%
Demand
Squat Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Squat Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squat bar96K/yr
- deadlift barbell5K/yr
- squat barbell6K/yr
Reviews and returns
What reviews say buyers love and hate about Squat Bar
We read the reviews and the return reasons for every product selling here.
“Broke after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squat Bar questions
Answered from the same tracked data.









