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51

squash racket

Worth a look

Shows low returns (1.2%), but soft demand (-18.2% this quarter) keeps it on the watch list.

Market size 69Growth 16Conversion 43Competition 41Returns 91Price range 56Avg price 87Brand share 27Review moat 64Quality gap 55

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$67.93

avg listing price — sweet spot $15–$100

Market size

Good$717K

$717K/yr · 306K searches

Review moat

Good939.66

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.34–$157.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, squash racket is a $717K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

squash racket market data

Units sold / yr
13K–15K
avg 250–500/product
Revenue / yr
$849K–$1.0M
units × avg price
Conversion rate
3.5%
Avg BSR
#12
Page quality
0%
Prime
97%
Sponsored
76%
Out of stock
2.9%
Avg brand age
61 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

28

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

60%

Top 20: 91%

Open market

8%

  • HEAD64%
  • Penn14%
  • Python Racquetball4%
  • Harrow3%
  • Dunlop Sports3%
  • Seenelling3%
  • Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Top squash racket search terms

  • racquetball racket85K/yr
  • squash racket83K/yr
  • racquetball rackets35K/yr
  • racketball ball racket25K/yr
  • racquetball racquet12K/yr
  • squash racquet11K/yr
  • racquetball set7K/yr
  • squash racquets9K/yr
  • racquetball racket set of 24K/yr
  • gearbox racquetball racquet4K/yr
All search terms

Top squash racket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$36K10%$72K15%$107K20%$143K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about squash racket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Affordable quality”

Value For Money14%

“Good value”

Durability11%

“Durable”

Grip9%

“Comfortable grip”

Suitability Beginner8%

“Perfect for beginners”

Advertised Vs Actual Product6%

“Exactly as described”

Fun/Entertainment Experience5%

“Great Bounce and Fun for More Than One Use”

Ease Of Use2%

“Light and handy”

Color2%

“can never go wrong with black”

Weight Light2%

“Great racket right weight”

What buyers complain about

Durability27%

“Just after playing within 4 minutes the ball cracked open”

Quality-Overall17%

“Cheap and bad”

Strap/String Quality10%

“two strings broke”

Adhesion/Stickiness8%

“Doesn't stick”

Value For Money7%

“I expected this price level to be cheaply made to cut cost and all”

Handle Quality5%

“poor finishing on handle”

Weight Light4%

“Feels lighter than 165”

Advertised Vs Actual Product4%

“Dishonest shipping listed”

Grip3%

“the grip feels cheap”

Color2%

“black color not so much”

Top return reasons

Size-Overall20%
Grip11%
Value For Money11%
Quality-Overall8%
Advertised Vs Actual Product8%
Weight Heavy6%
Strap/String Quality5%
Functionality-Overall4%
Defective Material/Parts3%
Weight Light3%

Common questions

Is squash racket profitable to sell on Amazon United States?
The niche generates $717K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the squash racket niche?
12 brands and 28 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in squash racket?
Top complaints mined from reviews: Durability, Quality-Overall, Strap/String Quality. The return rate is 1.2%.
When does demand for squash racket peak?
Demand peaks in Mar; the busiest month runs 1.9× the quietest.
What does it cost to enter the squash racket niche?
Listings span $6.34–$157.19; the average listing price is $67.93 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.