Is squash ball profitable to sell on Amazon United States?

The niche generates $170K/yr across 11 tracked products. 90-day search growth is -11.7%. Flapen's verdict: Skip it (44/100).

How competitive is the squash ball niche?

5 brands and 37 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in squash ball?

Top complaints mined from reviews: Durability, Rubber Quality, Size-Overall. The return rate is 0.8%.

When does demand for squash ball peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the squash ball niche?

Listings span $12.53–$49.95; the average listing price is $24.98 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.

squash ball

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.98

avg listing price — sweet spot $15–$100

Price range

Great$12.53–$49.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,162.82

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$170K

$170K/yr · 65K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, squash ball is a $170K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

squash ball market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $150K–$200K; units × avg price
Conversion rate: 10.5%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Dunlop Sports84%
HEAD5%
Toddmomy5%
Penn4%
VisnzvLux3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top squash ball search terms

squash ball36K/yr -6.0%5.1% conv.
squash balls22K/yr -20.8%7.6% conv.
dunlop squash balls4K/yr -6.3%9.1% conv.
squash balls double yellow dot3K/yr -10.3%12.6% conv.

All search terms

Top squash ball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dunlop Sports Pro XX Squash Ball Box of 12

Dunlop Sports$47.894.6★826 rev

Dunlop Sports Pro XX Squash Ball - Dozen Pack

Dunlop Sports$49.334.6★826 rev

Dunlop Sports Pro XX Squash Ball V22 3-Ball Tube

Dunlop Sports$15.074.7★2,092 rev

Dunlop Sports Pro XX Squash Ball - Dozen Pack (D700108)

Dunlop Sports$49.954.6★826 rev

HEAD Prime Squash Balls - Double Yellow Dot 3-Ball Tube

HEAD$12.534.6★492 rev

Newest

by launch date

Toddmomy 4 Pcs Squash Balls Double Yellow Dots Single Yellow Dots Single Red s Blue Sports Squash Ball High Bounce Squash Ball for Beginners and Training

Toddmomy$19.2512 rev

1y ago

VisnzvLux 3 Pieces Double Yellow Dot Squash Ball Custom Logo Professional high Elasticity Resistant to Play for Training and Practice

VisnzvLux$13.9826 rev

2y ago

Dunlop Sports Competition Squash Ball Single Yellow Dot 3-Ball Tube Black/Single Yellow Dot

Dunlop Sports$15.0428 rev

5y ago

HEAD Prime Squash Balls - Double Yellow Dot 3-Ball Tube

HEAD$12.53492 rev

10y ago

Dunlop Squash Balls Intro Blue 3 Ball Blister Pack for Beginners and Hobby Players Fast Speed

Dunlop Sports$15.11512 rev

12y ago

What buyers say about squash ball

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality”

Advertised Vs Actual Product17%

“Exactly as described”

Fun/Entertainment Experience15%

“Great Bounce and Fun for More Than One Use”

Suitability Winter Weather11%

“Excellent for winter times”

Value For Money11%

“Good price and product”

Durability4%

“Overall, these are reliable balls with strong bounce, good durability, and great value for the pack”

Rubber Quality4%

“The rubber feels durable”

What buyers complain about

Durability50%

“Good ball not super durable”

Rubber Quality25%

“The rubber is a harder compound than Dunlop”

Size-Overall13%

“Small balls”

Top return reasons

Size-Overall51%

Value For Money19%

Functionality-Overall7%

Advertised Vs Actual Product6%

Compatibility-Overall3%

Suitability Pro/Experts3%

Soft Feel2%

Inflation/Deflation1%

Suitability Beginner1%

Quality-Overall1%

Common questions

Is squash ball profitable to sell on Amazon United States?: The niche generates $170K/yr across 11 tracked products. 90-day search growth is -11.7%. Flapen's verdict: Skip it (44/100).
How competitive is the squash ball niche?: 5 brands and 37 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in squash ball?: Top complaints mined from reviews: Durability, Rubber Quality, Size-Overall. The return rate is 0.8%.
When does demand for squash ball peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the squash ball niche?: Listings span $12.53–$49.95; the average listing price is $24.98 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.