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Squash Ball

Fail

The top 5 brands take 100% of clicks, so Squash Ball is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$170K/yr65K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
82%top-5 click share · 5 brands · 37 sellers

Flapen Score

Squash Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Squash Ball is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squash Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Squash Ball 65K times last year and spent an estimated $170K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
10.5%
Market size, estimated
$170Ka year
Peak month
November1.5× the quietest month
Top search term
squash ball36K searches a year

02 · Price

A sale here is worth $24.98.

Listings sell for $24.98 on average, from $12.53 to $49.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.98 that is $6K to $12K a year per listing.

Average price
$24.98inside the $15 to $100 sweet spot
Price range
$12.53–$49.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Tennis & Racquet Sports. It carries 1,163 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#5in Tennis & Racquet Sports
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,163per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Squash Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%

Demand

Squash Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Squash Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squash ball36K/yr
  • squash balls22K/yr
  • dunlop squash balls4K/yr
  • squash balls double yellow dot3K/yr

Reviews and returns

What reviews say buyers love and hate about Squash Ball

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Durability”
0.8%of orders come back
“Good ball not super durable”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Squash Ball questions

Answered from the same tracked data.