spurs
Worth a lookShows demand growing +306.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+306.7%90-day search growth — must beat 0% to launch
Avg price
Incredible$35.87avg listing price — sweet spot $15–$100
Price range
Great$9.39–$97.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good540avg incumbent reviews — the moat a new listing must climb
Market size
Good$654K$654K/yr · 2.2M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, spurs is a $654K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 64/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
spurs market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $448K–$538K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #3,216
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 83%
- Out of stock
- 7.1%
- Avg brand age
- 45 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
42
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 79%
Open market
11%
- Outerstuff28%
- 500 LEVEL26%
- San Antonio Spurs16%
- Lnrueg13%
- WILSON3%
- Junk Food3%
- Open — no brand owns it (10 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +306.7% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 6.2×
Top spurs search terms
- spurs936K/yr
- spurs shirt290K/yr
- san antonio spurs303K/yr
- spur251K/yr
- spurs merch57K/yr
- san antonio spurs shirt36K/yr
- san antonio spurs merchandise23K/yr
- espuelas para caballos para hombre66K/yr
- san antonio spurs shirts15K/yr
- spurs for cowboy boots77K/yr
Top spurs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lnrueg 2 Pcs Western Spurs Cowboy Boot Spurs with Turnable Gear Antique Copper and Brass Design with Engraved Trims Retro Low Carbon Steel Horse Spurs (White)
Lnrueg$44.103.9★17 rev
500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black Large)
500 LEVEL$35.574.8★14 rev
Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 14 16 Regular Black)
Outerstuff$88.394.8★60 rev
Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black City Edition Swingman Jersey (US Numeric 14 16 Regular Black)
Outerstuff$97.765.0★10 rev
Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black Icon Edition Swingman Jersey (US Numeric 10 12 Regular Black)
Outerstuff$89.304.8★60 rev
Newest
by launch date
NBA 2026 Western Conference Finals Spurs Next Level T-Shirt Men Black Small
San Antonio Spurs$21.8339 rev
Ultra Game NBA Official Mens Super Soft Supreme T-Shirt - Unisex San Antonio Spurs Black Small
Ultra Game$22.7718,685 rev
500 LEVEL San Antonio Spurs Vs. Everybody Mens Premium T-Shirt (Tri Black Medium)
500 LEVEL$42.690 rev
500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black Large)
500 LEVEL$35.5714 rev
500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black X-Large)
500 LEVEL$35.5714 rev
Trending
90-day click momentum500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black X-Large)
500 LEVEL$35.574.8★
Victor Wembanyama San Antonio Spurs NBA Kids Youth 8-20 Black City Edition Swingman Jersey (US Numeric 14 16 Regular Black)
Outerstuff$97.765.0★
500 LEVEL San Antonio Spurs 2026 Playoffs Starting 5 Shirt (Black Large)
500 LEVEL$35.574.8★
500 LEVEL Victor Wembanyama San Antonio Spurs Shirt for Women - Victor Wembanyama San Antonio Spurs Silhouette (Heather Gray Medium)
500 LEVEL$36.780.0★
500 LEVEL Victor Wembanyama & Stephon Castle San Antonio Spurs Step Brothers Shirt (Black Large)
500 LEVEL$35.813.5★
What buyers say about spurs
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fit perfect”
“Comfortable”
“Material,fits comfortably”
“As advertised”
“Very soft”
“excellent value for the money”
“Was a perfect gift for the hubby”
“color is black not like a gray black”
“The design is cool”
What buyers complain about
“the fit was a bit tight”
“Cheap shirt”
“Print on the t shirt was ok did have some fading on edges of print”
“Over priced”
“do not dry”
“Shrinks”
“Black no fit”
“I wasn't too terribly impressed with the graphics”
“Shrinks a little”
Top return reasons
Common questions
- Is spurs profitable to sell on Amazon United States?
- The niche generates $654K/yr across 42 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +306.7%. Flapen's verdict: Worth a look (64/100).
- How competitive is the spurs niche?
- 16 brands and 42 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in spurs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 1.6%.
- When does demand for spurs peak?
- Demand peaks in May–Jun; the busiest month runs 6.2× the quietest.
- What does it cost to enter the spurs niche?
- Listings span $9.39–$97.76; the average listing price is $35.87 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.