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sports memorabilia

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 21Conversion 6Competition 0Returns 96Price range 88Avg price 95Brand share 0Review moat 89Quality gap 25

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.80

avg listing price — sweet spot $15–$100

Review moat

Great224.6

avg incumbent reviews — the moat a new listing must climb

Price range

Great$19.94–$107.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 123K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, sports memorabilia is a $27K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

sports memorabilia market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$23K–$34K
units × avg price
Conversion rate
0.5%
Avg BSR
#696
Page quality
0%
Prime
60%
Sponsored
80%
Out of stock
1.0%
Avg brand age
46 months
Avg seller age
156 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Rawlings80%
  • WCG6%
  • HOFSM.COM Hall of Fame Sports Memorabilia5%
  • sufenvera4%
  • charlinliol4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Nov, Dec · busiest ÷ quietest = 16.5×

Top sports memorabilia search terms

  • sports memorabilia64K/yr
  • memorabilia21K/yr
  • sports collectibles11K/yr
  • autographed memorabilia7K/yr
  • signed sports memorabilia6K/yr
  • sports memorabilia for man cave11K/yr
  • autographed sports memorabilia6K/yr
All search terms

Top sports memorabilia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%$7K50%$14K75%$20K100%$27K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about sports memorabilia

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose33%

“Great Gift”

Collectibles21%

“Great collectable”

Quality-Overall17%

“Awesome good quality graded card”

Advertised Vs Actual Product17%

“Exactly what I ordered in great condition”

Strength8%

“these guys are solid”

Value For Money4%

“good price also”

What buyers complain about

Advertised Vs Actual Product33%

“Unlike the advertisement”

Quality-Overall17%

“But dont expect anything high quality”

Color17%

“Different colored patches on jersey”

Print Quality17%

“In my purchase the autograph patch color does not match the other patch”

Size-Overall17%

“Smaller than expected”

Top return reasons

Size-Overall25%
Quality-Overall22%
Advertised Vs Actual Product19%
Gifting Purpose6%
Balance/Stability5%
Defective Material/Parts5%
Display-Overall2%
Frame Quality2%
Value For Money2%
Functionality-Overall2%

Common questions

Is sports memorabilia profitable to sell on Amazon United States?
The niche generates $27K/yr across 5 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (30/100).
How competitive is the sports memorabilia niche?
5 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sports memorabilia?
Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Color. The return rate is 0.8%.
When does demand for sports memorabilia peak?
Demand peaks in Apr–Jul–Nov–Dec; the busiest month runs 16.5× the quietest.
What does it cost to enter the sports memorabilia niche?
Listings span $19.94–$107.17; the average listing price is $45.80 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.