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Splash Zone

Fail

The top 5 products take 90% of clicks, so Splash Zone is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$63K/yr11K searches / yr
90-day growth
+84.4%search demand this quarter
Competition
90%top-5 click share · 6 brands · 43 sellers

Flapen Score

Splash Zone against its category

The dotted line is the Sports & Outdoors average. Past it, Splash Zone is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Splash Zone market on Amazon at a glance

Shoppers on Amazon United States searched for Splash Zone 11K times last year and spent an estimated $63K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+84.4%
Conversion, latest week
3.9%
Market size, estimated
$63Ka year
Peak month
June2.6× the quietest month
Top search term
splash zone4K searches a year

02 · Price

A sale here is worth $147.78.

Listings sell for $147.78 on average, from $18.05 to $326.13. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $147.78 that is $0 to $15K a year per listing.

Average price
$147.78above the $15 to $100 sweet spot
Price range
$18.05–$326.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12,522 within Maintenance Supplies. It carries 262 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
14%
Out of stock, average day
0.0%
Average rank
#12,522in Maintenance Supplies
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
262per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Splash Zone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

43

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Splash Zone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Splash Zone

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
1.2%of orders come back
“Top Quality”
A buyer, on “Quality-Overall”32% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Splash Zone questions

Answered from the same tracked data.