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Spill Proof Stanley Lid 30oz

Fail

Shoppers spend an estimated $7K a year here, so Spill Proof Stanley Lid 30oz is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$7K/yr15K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
64%top-5 click share · 11 brands · 18 sellers

Flapen Score

Spill Proof Stanley Lid 30oz against its category

The dotted line is the Sports & Outdoors average. Past it, Spill Proof Stanley Lid 30oz is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spill Proof Stanley Lid 30oz market on Amazon at a glance

Shoppers on Amazon United States searched for Spill Proof Stanley Lid 30oz 15K times last year and spent an estimated $7K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
3.3%
Market size, estimated
$7Ka year
Peak month
January5.2× the quietest month
Top search term
stanley no spill lid 30oz6K searches a year

02 · Price

A sale here is worth $14.80.

Listings sell for $14.80 on average, from $7.10 to $36.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.80 that is $0 to $1K a year per listing.

Average price
$14.80under the $15 to $100 sweet spot
Price range
$7.10–$36.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #521 within Sports Water Bottle Accessories. It carries 2,989 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#521in Sports Water Bottle Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,989per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Spill Proof Stanley Lid 30oz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 129%
  • Brand 227%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 16%)

Demand

Spill Proof Stanley Lid 30oz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×

Search terms

Top Spill Proof Stanley Lid 30oz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley no spill lid 30oz6K/yr
  • 30oz stanley lid replacement spill proof2K/yr
  • spill proof stanley lid 30oz3K/yr
  • stanley cup lids spill proof 30oz2K/yr
  • 30 oz stanley spill proof lid731/yr
  • 30oz tumbler flip straw lid699/yr
  • hydrojug lid for stanley 30oz620/yr
  • stanley lid no spill 30oz64/yr

Reviews and returns

What reviews say buyers love and hate about Spill Proof Stanley Lid 30oz

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Leak-Proof”
19%of negative reviews mention “Leak-Proof”
4.1%of orders come back
“Not leakproof”
A buyer, on “Leak-Proof”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spill Proof Stanley Lid 30oz questions

Answered from the same tracked data.