Speedo Life Vest for Kids
FailShoppers spend an estimated $35K a year here, so Speedo Life Vest for Kids is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $35K/yr78K searches / yr
- 90-day growth
- +324.6%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 60 sellers
Flapen Score
Speedo Life Vest for Kids against its category
The dotted line is the Sports & Outdoors average. Past it, Speedo Life Vest for Kids is stronger. Inside it, weaker.
Market
The Speedo Life Vest for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Speedo Life Vest for Kids 78K times last year and spent an estimated $35K. The top 5 brands take 81% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +324.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +324.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $35Ka year
- Peak month
- July27.3× the quietest month
- Top search term
- speedo life vest for kids31K searches a year
02 · Price
A sale here is worth $36.33.
Listings sell for $36.33 on average, from $23.37 to $57.95. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.33 that is $0 to $4K a year per listing.
- Average price
- $36.33inside the $15 to $100 sweet spot
- Price range
- $23.37–$57.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #67 within Safety & Flotation Devices. It carries 2,764 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #67in Safety & Flotation Devices
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,764per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Speedo Life Vest for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oceans7 US Coast Guard-Approved Kids Life Jacket 30-50 lbs -Type III PFD Flexible-Fit Open-Sided Design Personal Flotation Device Pink/Berry
- Price
- $31.20
- Rating
- 4.6/5
- Reviews
- 8,481
- Age
- 7y ago

Airhead Child Type III Life Jacket | US Coast Guard Approved | Closed Sided Quick-Dry | Secure Buckles & Zipper | Wicked Kwik-Dry NeoLite Flex | Hot Pink
- Price
- $45.27
- Rating
- 4.7/5
- Reviews
- 2,835
- Age
- 9y ago

ONeill Child Superlite USCG Life Vest Turquoise/Berry/Lime/White One-Size
- Price
- $35.85
- Rating
- 4.5/5
- Reviews
- 908
- Age
- 10y ago

Airhead Youth GNAR Kwik-Dry NeoLite Flex Life Vest Yellow Multi-color (10074-03-B)
- Price
- $51.19
- Rating
- 4.8/5
- Reviews
- 1,837
- Age
- 10y ago

Oceans 7 US Coast Guard Approved Infant-Child-Youth Life Jacket Vest Sizes for 8-90 Lbs. Type III Vest PFD Personal Flotation Device
- Price
- $27.90
- Rating
- 4.6/5
- Reviews
- 8,481
- Age
- 9y ago
Trending
estimated 90-day click momentum
Liquid Force Dream Girls CGA Child Life Jacket Black Flowers US Coast Guard Approved Type III Life Vest for Girls 33-55 lbs Boating Tubing Wakeboarding Swimming & Water Sports
- Price
- $57.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

SUNNYLiFE Swim Vest - Constructed with Neoprene Plus a Secure Front Zip and Develop Water Confidence. | Toddler Swim Vest (Into The Wild Khaki 1-2)
- Price
- $47.99
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 2y ago

Aqua Oceans 7 Life Jacket for Kids - US Coast Guard Approved Life Vest for Infant Child & Youth Boys and Girls Open-Side PFD for Boating Swimming & Water Sports Infant Under 30 Lbs Blue/White
- Price
- $34.32
- Rating
- 4.6/5
- Reviews
- 8,481
- Age
- 9y ago

Airhead Infant General All Purpose Life Jacket for Infants under 30lbs US Coast Guard Approved Blue
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 4,264
- Age
- 15y ago

Airhead Womens Trend Life Jacket Coast Guard Approved Small/Medium Pink
- Price
- $39.07
- Rating
- 4.6/5
- Reviews
- 5,535
- Age
- 10y ago
Newest
by launch date
ROXY Kids Life Jacket USCG and Transport Canada Approved Type III PFD Lightweight Life Vest with Safety Strap for Boating Kayaking Swimming Watersports
- Price
- $44.16
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

ROXY Infant Life Jacket USCG and Transport Canada Approved Type III PFD Lightweight Life Vest with Safety Strap for Boating Kayaking Swimming Watersports
- Price
- $46.49
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Toddler Swim Vest Swim Jacket Toddler Life Jacket 30-50 Lbs US Coast Guard Approved Life Vest Kids Arm Floaties for Toddlers Water Wing with Whistle
- Price
- $25.27
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago

Speedo Unisex-Child Swim Star Flotation Chest Arm Band
- Price
- $33.63
- Rating
- 4.8/5
- Reviews
- 171
- Age
- 1y ago

Liquid Force Dream Girls CGA Child Life Jacket Black Flowers US Coast Guard Approved Type III Life Vest for Girls 33-55 lbs Boating Tubing Wakeboarding Swimming & Water Sports
- Price
- $57.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
60
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
15%
- Aqua LEISURE32%
- AIRHEAD28%
- O'NEILL13%
- AEOCOO4%
- STEARNS4%
- Sunnylife4%
- Open — no brand owns it (8 brands, 15%)
Demand
Speedo Life Vest for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 27.3×
Search terms
Top Speedo Life Vest for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- speedo life vest for kids31K/yr
- speedo life jacket toddler15K/yr
- speedo kids life jacket10K/yr
- speedo life jacket10K/yr
- speedo life vest5K/yr
- speedo toddler life jacket4K/yr
- speedo life vest for kids 30-50 lbs3K/yr
Reviews and returns
What reviews say buyers love and hate about Speedo Life Vest for Kids
We read the reviews and the return reasons for every product selling here.
“sizing is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Speedo Life Vest for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









