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Speed Skates

Fail

An estimated 12.4% of orders come back, so Speed Skates is a Fail.

Flapen Score
30
30 / 100
Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 47
Market size
$74K/yr261K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
29%top-5 click share · 13 brands · 19 sellers

Flapen Score

Speed Skates against its category

The dotted line is the Sports & Outdoors average. Past it, Speed Skates is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speed Skates market on Amazon at a glance

Shoppers on Amazon United States searched for Speed Skates 261K times last year and spent an estimated $74K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
261K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
0.2%
Market size, estimated
$74Ka year
Peak month
January2.0× the quietest month
Top search term
riedell roller skates77K searches a year

02 · Price

A sale here is worth $142.13.

Listings sell for $142.13 on average, from $43.78 to $589.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $142.13 that is $0 to $14K a year per listing.

Average price
$142.13above the $15 to $100 sweet spot
Price range
$43.78–$589.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
12.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #42 within Skates, Skateboards & Scooters. It carries 2,227 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#42in Skates, Skateboards & Scooters
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,227per listing
Listings tracked
54

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Speed Skates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 69%

Open market

7%

  • Riedell58%
  • Chicago Skates16%
  • Roller Derby9%
  • Pacer5%
  • Moxi3%
  • Bont2%
  • Open — no brand owns it (7 brands, 7%)

Demand

Speed Skates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Speed Skates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • riedell roller skates77K/yr
  • speed skates69K/yr
  • riedell skates34K/yr
  • speed skates for men26K/yr
  • riedell skates for men14K/yr
  • mens speed skates11K/yr
  • mens skates size 136K/yr
  • speed roller skates7K/yr
  • mens skates size 105K/yr
  • mens skates size 125K/yr

Reviews and returns

What reviews say buyers love and hate about Speed Skates

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
12.4%of orders come back
“They run small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Speed Skates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data