Spats

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

+23.9%

Conversion, latest week

1.1%

Market size, estimated

$32Ka year

Peak month

September2.0× the quietest month

Top search term

spats67K searches a year

Listings sell for $14.47 on average, from $8.48 to $23.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.47 that is $0 to $1K a year per listing.

Average price

$14.47under the $15 to $100 sweet spot

Price range

$8.48–$23.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #3,916 within Accessories. It carries 3,234 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

96%

Out of stock, average day

5.6%

Average rank

#3,916in Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,234per listing

Listings tracked

28

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months