- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $141K/yr79K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 31 sellers
Flapen Score
Soto against its category
The dotted line is the Sports & Outdoors average. Past it, Soto is stronger. Inside it, weaker.
Market
The Soto market on Amazon at a glance
Shoppers on Amazon United States searched for Soto 79K times last year and spent an estimated $141K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $141Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- soto windmaster30K searches a year
02 · Price
A sale here is worth $66.57.
Listings sell for $66.57 on average, from $47.38 to $82.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $66.57 that is $7K to $17K a year per listing.
- Average price
- $66.57inside the $15 to $100 sweet spot
- Price range
- $47.38–$82.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$17K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #82 within Camp Kitchen. It carries 1,616 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #82in Camp Kitchen
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,616per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Soto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SOTO WindMaster Backpacking Stove with 4Flex Canister Not Included
- Price
- $68.70
- Rating
- 4.8/5
- Reviews
- 1,697
- Age
- 7y ago

SOTO Amicus Camping Stove with or without Igniter - Superior Under Windy Conditions Shock Resistant and Low-cost With High-end Performance Portable Backpacking Stove
- Price
- $58.95
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 7y ago

MSR PocketRocket 2 Ultralight Camping and Backpacking Stove
- Price
- $47.38
- Rating
- 4.8/5
- Reviews
- 4,271
- Age
- 16y ago

SOTO ST-340 ST-340 Single Burner with Micro Regulator (High Firepower Wind Resistant) Integrated CB Can Outdoor Disaster Prevention Camping Group Regulator Stove Range
- Price
- $75.52
- Rating
- 4.6/5
- Reviews
- 883
- Age
- 4y ago

SOTO ST-320 Single Burner Ultra-Thin 1.0 inches (2.5 cm) Thick With Storage Case Solo Camping Touring G-Stove
- Price
- $82.32
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 10y ago
Trending
estimated 90-day click momentum
SOTO WindMaster Backpacking Stove with 4Flex Canister Not Included
- Price
- $68.70
- Rating
- 4.8/5
- Reviews
- 1,697
- Age
- 7y ago

MSR PocketRocket 2 Ultralight Camping and Backpacking Stove
- Price
- $47.38
- Rating
- 4.8/5
- Reviews
- 4,271
- Age
- 16y ago

SOTO Amicus Camping Stove with or without Igniter - Superior Under Windy Conditions Shock Resistant and Low-cost With High-end Performance Portable Backpacking Stove
- Price
- $58.95
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 7y ago

SOTO ST-340 ST-340 Single Burner with Micro Regulator (High Firepower Wind Resistant) Integrated CB Can Outdoor Disaster Prevention Camping Group Regulator Stove Range
- Price
- $75.52
- Rating
- 4.6/5
- Reviews
- 883
- Age
- 4y ago

SOTO ST-320 Single Burner Ultra-Thin 1.0 inches (2.5 cm) Thick With Storage Case Solo Camping Touring G-Stove
- Price
- $82.32
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 10y ago
Newest
by launch date
SOTO ST-340 ST-340 Single Burner with Micro Regulator (High Firepower Wind Resistant) Integrated CB Can Outdoor Disaster Prevention Camping Group Regulator Stove Range
- Price
- $75.52
- Rating
- 4.6/5
- Reviews
- 883
- Age
- 4y ago

SOTO Amicus Camping Stove with or without Igniter - Superior Under Windy Conditions Shock Resistant and Low-cost With High-end Performance Portable Backpacking Stove
- Price
- $58.95
- Rating
- 4.6/5
- Reviews
- 208
- Age
- 7y ago

SOTO WindMaster Backpacking Stove with 4Flex Canister Not Included
- Price
- $68.70
- Rating
- 4.8/5
- Reviews
- 1,697
- Age
- 7y ago

SOTO ST-320 Single Burner Ultra-Thin 1.0 inches (2.5 cm) Thick With Storage Case Solo Camping Touring G-Stove
- Price
- $82.32
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 10y ago

MSR PocketRocket 2 Ultralight Camping and Backpacking Stove
- Price
- $47.38
- Rating
- 4.8/5
- Reviews
- 4,271
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- SOTO95%
- MSR5%
Demand
Soto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Soto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soto windmaster30K/yr
- soto27K/yr
- soto stove18K/yr
- soto windmaster stove4K/yr
- (soto)11/yr
Reviews and returns
What reviews say buyers love and hate about Soto
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









