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Sonic Wrapping Paper

Fail

The top 5 brands take 96% of clicks, so Sonic Wrapping Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$183K/yr318K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
56%top-5 click share · 8 brands · 13 sellers

Flapen Score

Sonic Wrapping Paper against its category

The dotted line is the Sports & Outdoors average. Past it, Sonic Wrapping Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Sonic Wrapping Paper 318K times last year and spent an estimated $183K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
2.7%
Market size, estimated
$183Ka year
Peak month
August3.2× the quietest month
Top search term
sonic water bottle126K searches a year

02 · Price

A sale here is worth $20.95.

Listings sell for $20.95 on average, from $9.31 to $32.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $20.95 that is $10K to $16K a year per listing.

Average price
$20.95inside the $15 to $100 sweet spot
Price range
$9.31–$32.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$10K–$16K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #952 within Sports Water Bottles. It carries 7,769 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#952in Sports Water Bottles
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,769per listing
Listings tracked
25

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sonic Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

2%

  • Brand 145%
  • Brand 219%
  • Brand 315%
  • Brand 49%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Sonic Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Sonic Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic water bottle126K/yr
  • sonic cup39K/yr
  • sonic cups25K/yr
  • sonic water bottle for boys44K/yr
  • sonic the hedgehog water bottle10K/yr
  • shadow water bottle for boys5K/yr
  • sonic tumbler9K/yr
  • shadow water bottle7K/yr
  • shadow the hedgehog water bottle5K/yr
  • sonic insulated water bottle6K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Wrapping Paper

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“The straw is small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sonic Wrapping Paper questions

Answered from the same tracked data.