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Solstice

Fail

Buyers convert on only 0.6% of searches, so Solstice is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$66K/yr40K searches / yr
90-day growth
+447.5%search demand this quarter
Competition
63%top-5 click share · 9 brands · 61 sellers

Flapen Score

Solstice against its category

The dotted line is the Sports & Outdoors average. Past it, Solstice is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Solstice market on Amazon at a glance

Shoppers on Amazon United States searched for Solstice 40K times last year and spent an estimated $66K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +447.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+447.5%
Conversion, latest week
0.6%
Market size, estimated
$66Ka year
Peak month
July6.1× the quietest month
Top search term
solstice31K searches a year

02 · Price

A sale here is worth $258.14.

Listings sell for $258.14 on average, from $7.69 to $712.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $258.14 that is $0 to $26K a year per listing.

Average price
$258.14above the $15 to $100 sweet spot
Price range
$7.69–$712.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #434 within Boats. It carries 1,056 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#434in Boats
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,056per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Solstice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

61

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

6%

  • Brand 171%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Solstice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.1×

Search terms

Top Solstice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • solstice31K/yr
  • solstice inflatable dock7K/yr
  • solstice pool float1K/yr

Reviews and returns

What reviews say buyers love and hate about Solstice

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Functionality-Overall”
2.9%of orders come back
“Did not work for me”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Solstice questions

Answered from the same tracked data.