Is sole f80 treadmill profitable to sell on Amazon United States?

The niche generates $171K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (33/100).

How competitive is the sole f80 treadmill niche?

10 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in sole f80 treadmill?

Top complaints mined from reviews: Durability, Functionality-Overall, Assembly/Installation. The return rate is 2.9%.

When does demand for sole f80 treadmill peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the sole f80 treadmill niche?

Listings span $143.76–$2789.38; the average listing price is $1130.55 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.

sole f80 treadmill

Skip it

Pricing outside the sweet spot ($1130.55 avg) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 6% kills the launch gate

Review moat

Okay2,573.23

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$171K

$171K/yr · 89K searches

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$1130.55

avg listing price — sweet spot $15–$100

Price range

Bad$143.76–$2789.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sole f80 treadmill is a $171K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

sole f80 treadmill market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $283K–$565K; units × avg price
Launch success: —; 3 of 4 new (360d)
Conversion rate: 0.2%
Avg BSR: #278
Page quality: 0%
Prime: 46%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 21 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

SOLE62%
Sole9%
NordicTrack6%
VITALWALK6%
MERACH4%
DeerRun4%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 52 weeks — +5.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top sole f80 treadmill search terms

sole f80 treadmill40K/yr +6.8%0.1% conv.
sole f8022K/yr +5.1%0.1% conv.
sole f85 treadmill13K/yr +7.4%0.3% conv.
sole f8510K/yr -7.5%0.1% conv.
sole treadmill f805K/yr +10.4%0.0% conv.

All search terms

Top sole f80 treadmill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sole Treadmill F65 Foldable Treadmills for Home Use Bluetooth Wide Speed Range Large Running Surface Treadmill Foldable Treadmills for Home with Incline (Sole F65)

SOLE$1340.994.0★36 rev

Sole Treadmill F89 Foldable Treadmills for Home Use Bluetooth Wide Speed Range Large Running Surface Treadmill Foldable Treadmills with Incline and Decline Home Exercise Treadmill (Sole F89)

SOLE$2789.383.2★5 rev

Sole Fitness TT8 Treadmill Treadmill with Incline and Decline Options Bluetooth Touch Screen Fitness Programs Treadmills for Home with Incline Home Exercise Treadmill (Sole TT8)

SOLE$2590.374.0★52 rev

Sole F85 Treadmill Foldable Treadmills for Home Use Bluetooth Touch Screen Treadmill Foldable Treadmills with Incline and Decline Home Exercise Treadmill (Sole F85)

Sole$2237.763.8★139 rev

Vitalwalk Foldable Treadmill with Auto Incline Commercial 49x18 Wide Running Belt 10MPH 3.5HP Brushless Walking Pad Treadmill for Home Auto Folding No Installation 350LBS APP Standard

VITALWALK$788.494.0★59 rev

Newest

by launch date

BMJX US 8.7MPH Auto Incline Treadmill for Running and Walking Treadmills for Home with Double Deck Technology

BMJX US$295.4515 rev

4mo ago

DeerRun Under Desk Walking Pad Treadmill for Home & Office 6% Manual Incline 0.63.8 MPH Walking Speed 300 lb Capacity App & Remote Control

DeerRun$143.7624 rev

6mo ago

MERACH Treadmill with 15/18% Auto Incline 55/47x18/19 Wide Belt Treadmills 0.5-8.7MPH/10MPH 3.5HP Brushless Incline Treadmill for Home 350LBS Foldable Treadmills with Screen & APP & Heart Rate

MERACH$541.18182 rev

9mo ago

Vitalwalk Foldable Treadmill with Auto Incline Commercial 49x18 Wide Running Belt 10MPH 3.5HP Brushless Walking Pad Treadmill for Home Auto Folding No Installation 350LBS APP Standard

VITALWALK$788.4959 rev

9mo ago

THERUN Home Treadmill with Incline 12% Auto Adjust 3.0 HP Treadmill with LED Strip Heart Rate Monitoring Incline 16.5 Wider Running Belt

THERUN$334.75377 rev

12mo ago

What buyers say about sole f80 treadmill

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Exercise/Sports Suitability13%

“Great treadmill for running”

Value For Money13%

“Good value for price”

Ease Of Use6%

“easy enough to follow”

Noise Level6%

“Its not loud”

Efficiency4%

“It works”

Durability4%

“Very durable”

Advertised Vs Actual Product3%

“As advertised”

Assembly/Installation2%

“Easy to assemble”

Size-Overall2%

“Perfect fit”

What buyers complain about

Durability10%

“Died a little over 2 years in”

Functionality-Overall8%

“no functions working”

Assembly/Installation8%

“Poor assembly”

Value For Money7%

“not worth the cost”

Noise Level5%

“Awful noise”

Quality-Overall5%

“Questionable Quality”

Weight Heavy4%

“very heavy parts”

Exercise/Sports Suitability4%

“the Exercise Software is Awful”

Software/Application4%

“It did have a software issue when i started it up”

Ease Of Use3%

“Really this is almost impossible”

Top return reasons

Size-Overall19%

Defective Material/Parts19%

Functionality-Overall13%

Noise Level9%

Advertised Vs Actual Product5%

Assembly/Installation4%

Weight Heavy3%

Value For Money3%

Display-Overall3%

Quality-Overall2%

Common questions

Is sole f80 treadmill profitable to sell on Amazon United States?: The niche generates $171K/yr across 13 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (33/100).
How competitive is the sole f80 treadmill niche?: 10 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in sole f80 treadmill?: Top complaints mined from reviews: Durability, Functionality-Overall, Assembly/Installation. The return rate is 2.9%.
When does demand for sole f80 treadmill peak?: Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the sole f80 treadmill niche?: Listings span $143.76–$2789.38; the average listing price is $1130.55 (sweet spot $15–$100). The average incumbent carries 2,573 reviews — the moat a new listing must climb.