Is softballs 12 inch fastpitch profitable to sell on Amazon United States?

The niche generates $633K/yr across 43 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (65/100).

How competitive is the softballs 12 inch fastpitch niche?

18 brands and 40 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in softballs 12 inch fastpitch?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.6%.

When does demand for softballs 12 inch fastpitch peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the softballs 12 inch fastpitch niche?

Listings span $21.84–$112.04; the average listing price is $75.93 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.

softballs 12 inch fastpitch

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$75.93

avg listing price — sweet spot $15–$100

Price range

Great$21.84–$112.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Review moat

Great391.33

avg incumbent reviews — the moat a new listing must climb

Market size

Good$633K

$633K/yr · 244K searches

Growth

Good+30.7%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, softballs 12 inch fastpitch is a $633K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

softballs 12 inch fastpitch market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $607K–$759K; units × avg price
Conversion rate: 3.4%
Avg BSR: #65
Page quality: 0%
Prime: 98%
Sponsored: 65%
Out of stock: 3.7%
Avg brand age: 60 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

31%

Top 20: 74%

Open market

22%

Rawlings34%
DUDLEY16%
CHAMPRO10%
Sonwyoung9%
Easton5%
Franklin Sports4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top softballs 12 inch fastpitch search terms

12 inch softballs41K/yr +39.3%2.4% conv.
softballs 12 inch fastpitch41K/yr +11.9%2.1% conv.
12 softballs fastpitch23K/yr +50.8%2.4% conv.
slow pitch softball balls16K/yr +92.3%1.0% conv.
8u softballs16K/yr -26.9%0.4% conv.
12u softballs13K/yr +34.6%2.5% conv.
slowpitch softballs11K/yr +44.8%0.8% conv.
softballs slowpitch8K/yr +18.0%1.5% conv.
12 inch softballs fastpitch9K/yr +120.9%2.5% conv.
12in softballs9K/yr +36.8%2.2% conv.

All search terms

Top softballs 12 inch fastpitch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rawlings$106.945.0★44 rev

Champro 12 Recreational Fast Pitch Softballs Durahide Cover Pack of 12

CHAMPRO$64.234.1★97 rev

Easton$78.114.2★314 rev

Rawlings$61.585.0★44 rev

Dudley12 USASB Thunder Hycon Slowpitch Synthetic Softball - 12 Pack

DUDLEY$93.444.6★263 rev

Newest

by launch date

Rawlings$106.9444 rev

10mo ago

Rawlings$61.5844 rev

10mo ago

Rawlings$32.9644 rev

10mo ago

Rawlings | Official NFHS Pro Leather Dream Seam Fastpitch Softballs | C12RYLNF | 12 | 12 Count

Rawlings$105.5532 rev

10mo ago

Rawlings$105.3424 rev

12mo ago

What buyers say about softballs 12 inch fastpitch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Quality balls”

Durability18%

“very durable”

Value For Money8%

“Great value for the money”

Soft Feel8%

“They feel great in the hand”

Advertised Vs Actual Product7%

“As advertised”

Exercise/Sports Suitability6%

“Great Practice Balls—Even With All the Home Runs”

Leather Quality4%

“Its really good leather”

Brightness/Shine/Glow2%

“Nice and bright balls”

Rubber Quality2%

“They feel nice and not rubbery”

Suitability Beginner2%

“Perfect for youngsters getting into baseball”

What buyers complain about

Quality-Overall30%

“Cheap”

Advertised Vs Actual Product13%

“Fraud advertising”

Value For Money11%

“Disappointing for the price point”

Durability9%

“longevity isnt there”

Strength4%

“They do not hold up at all”

Scratch Resistance4%

“scratches on them”

Certifications4%

“These Dudleys do NOT have the NFHS stamp”

Hard Feel4%

“The ball is way to hard”

Wrinkles2%

“Many were misshapen after one practice with covers loose”

Ease Of Use2%

“Hard to get a decent hit with”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product9%

Hard Feel9%

Value For Money7%

Soft Feel7%

Material Quality3%

Quality-Overall2%

Certifications2%

Durability1%

Stitch/Finish/Polish1%

Common questions

Is softballs 12 inch fastpitch profitable to sell on Amazon United States?: The niche generates $633K/yr across 43 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Worth a look (65/100).
How competitive is the softballs 12 inch fastpitch niche?: 18 brands and 40 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in softballs 12 inch fastpitch?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.6%.
When does demand for softballs 12 inch fastpitch peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the softballs 12 inch fastpitch niche?: Listings span $21.84–$112.04; the average listing price is $75.93 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.

softballs 12 inch fastpitch

softballs 12 inch fastpitch market data

Competition & brand share

Demand & seasonality

Top softballs 12 inch fastpitch search terms

Top softballs 12 inch fastpitch products on Amazon

Top sellers

Newest

Trending

What buyers say about softballs 12 inch fastpitch

What buyers love

What buyers complain about

Top return reasons

Common questions

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