softball squishy
Worth a lookShows demand growing +207.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+207.1%90-day search growth — must beat 0% to launch
Review moat
Great159.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$8.11–$35.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 78K searches
According to Flapen's Amazon United States niche tracking, softball squishy is a $37K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
softball squishy market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $44K–$52K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #931
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 93%
- Out of stock
- 8.7%
- Avg brand age
- 25 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
56
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
53%
Top 20: 91%
Open market
36%
- Thin Air Brands19%
- Shappy16%
- Seenelling9%
- Hxezoc9%
- Arrowbash5%
- Blulu5%
Demand
Weekly Amazon search volume, last 10 weeks — +207.1% search growth over the last 90 days.Top softball squishy search terms
- softball squishy36K/yr
- softball fidget6K/yr
- softball squishies5K/yr
- softball stress balls8K/yr
- softball squishy toy5K/yr
- squishy softball7K/yr
- softball needoh5K/yr
- mini softballs7K/yr
Top softball squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thin Air Brands The Anywhere Ball Baseball/Softball Foam Training Ball (12 Pack)
Thin Air Brands$35.154.5★1,102 rev
Shappy 12 Pcs Softball Stress Relief Balls 2.36 Inch Acrylic Beads Fidget Stress Ball Sensory Toy Bulk Toy for Adults ASMR Therapy Toys for Gifts Softball Party Favors Fidget Anxiety Anger
Shappy$24.722.0★1 rev
20 Pieces Mini Softball Stress Balls Softball Foam Sports Balls Small Squeeze Anxiety Bulk Toy Ball for Kids Softball Birthday Party School Carnival Party Supplies (Yellow)
Hxezoc$10.904.7★56 rev
Seenelling 24 Pcs Softball Ice Cream Drip Stress Balls 2 Colors 2.36 Inch Ice Cream Drip Stress PU Soft Foam Balls Softball Party Gifts for Party Decorations Birthday Supplies
Seenelling$34.064.6★3 rev
Blulu 30 Pieces Mini Softball Stress Balls with Motivational Quotes Baseball Party Favors Sport Squeeze Foam Balls Yellow Baseball Fidget Toys for Anxiety Relief Birthday Gift Carnival Party Supplies
Blulu$18.764.7★13 rev
Newest
by launch date
Softball Fidget Ball Toy 3D Printed Twisty Fidget Egg Stress Relief Desk Fidget Relieve Anxiety Fidget Ball Sensory Puzzle Easter Basket Stuffers and Desk Toy for Teens Kids Adults (Softball)
Aousin$8.565 rev
Shappy 6 Pcs Softball Stress Relief Balls 2.36 Inch Acrylic Beads Fidget Stress Ball Sensory Toy Bulk Toy for Adults ASMR Therapy Toys for Gifts Softball Party Favors Fidget Anxiety Anger
Shappy$16.400 rev
Seenelling 24 Pcs Softball Ice Cream Drip Stress Balls 2 Colors 2.36 Inch Ice Cream Drip Stress PU Soft Foam Balls Softball Party Gifts for Party Decorations Birthday Supplies
Seenelling$34.063 rev
Seenelling 20 Pcs Softball Party Favors Turtle Stress Ball Softball Team Gifts Mini Resin Emotional Inspirational Sports Support Gift Squeeze Ball for Birthday Party Favors Team Players Fan Coworkers
Seenelling$13.521 rev
Wettarn 25 Sets Softball Gifts Positive Stress Balls with Support Boxes for Softball Senior Night Party Favors Sport Team Goodie Bag Stuffers Fillers Turtle Desk Decor
Wettarn$22.152 rev
Trending
90-day click momentumShappy 6 Pcs Softball Stress Relief Balls 2.36 Inch Acrylic Beads Fidget Stress Ball Sensory Toy Bulk Toy for Adults ASMR Therapy Toys for Gifts Softball Party Favors Fidget Anxiety Anger
Shappy$16.400.0★
Seenelling 24 Pcs Softball Ice Cream Drip Stress Balls 2 Colors 2.36 Inch Ice Cream Drip Stress PU Soft Foam Balls Softball Party Gifts for Party Decorations Birthday Supplies
Seenelling$34.064.6★
Softball Fidget Ball Toy 3D Printed Twisty Fidget Egg Stress Relief Desk Fidget Relieve Anxiety Fidget Ball Sensory Puzzle Easter Basket Stuffers and Desk Toy for Teens Kids Adults (Softball)
Aousin$8.564.0★
Seenelling 20 Pcs Softball Party Favors Turtle Stress Ball Softball Team Gifts Mini Resin Emotional Inspirational Sports Support Gift Squeeze Ball for Birthday Party Favors Team Players Fan Coworkers
Seenelling$13.525.0★
Aurora Adorable Palm Pals Shortstop Soft Ball Stuffed Animal - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - Yellow 5 Inches
Aurora$12.224.8★
What buyers say about softball squishy
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made and arrived as advertised”
“Gift bag surprise”
“I loved the size”
“Just as described”
“An extremely smooth experience”
“the Kids will love them”
“Perfect for youngsters getting into baseball”
“Cute and durable”
“a great valve for the money”
“So cute, my granddaughter loves it she has other collections too”
What buyers complain about
“Very small”
“Half of them are hard not squishy at all”
“the word softball should not be in the description”
Top return reasons
Common questions
- Is softball squishy profitable to sell on Amazon United States?
- The niche generates $37K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +207.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the softball squishy niche?
- 23 brands and 56 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in softball squishy?
- Top complaints mined from reviews: Size-Overall, Hard Feel, Smell. The return rate is 1.5%.
- What does it cost to enter the softball squishy niche?
- Listings span $8.11–$35.15; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.