softball helmet
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.41avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$418K$418K/yr · 544K searches
Review moat
Okay1,960.52avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$13.91–$324.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-56.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, softball helmet is a $418K/yr Amazon United States market (544K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
softball helmet market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $605K–$726K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 0.2%
- Avg brand age
- 38 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
1%
- Rawlings51%
- Easton28%
- Dinictis9%
- RIP-IT6%
- EvoShield4%
- CHAMPRO1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 12.8×
Top softball helmet search terms
- softball helmet172K/yr
- softball helmet girls 8-1474K/yr
- girls softball helmet57K/yr
- youth softball helmet51K/yr
- softball helmet with face mask26K/yr
- softball batting helmet22K/yr
- softball helmet girls 6-821K/yr
- girls softball helmet with face mask16K/yr
- youth softball helmet with face mask15K/yr
- kids softball helmet12K/yr
Top softball helmet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rawlings | REMIX Backpack Equipment Bag | T-Ball & Youth Baseball / Softball | Pink
Rawlings$21.654.6★13,228 rev
Rawlings | COOLFLO HIGHLIGHTER Batting Helmet | Face Guard Included | One Size Fits Most 6 1/2-7 1/2 | Matte Pink
Rawlings$29.744.8★3,240 rev
Dinictis Softball Face Mask Lightweight Comfortable with Wide Field Vision Durable and Safe Face Guards Premium Protective Softball Fielders Mask-Pink-Youth(M)
Dinictis$23.754.7★3,307 rev
Rawlings | REMIX Batting Helmet Series | T-Ball | Pink
Rawlings$27.884.8★441 rev
Rawlings | BBYWG Youth/TBall Batting Helmet Facemask | Fits all TBall/Small COOLFLO (RCFTB/MLTBH) Helmet Models | Black
Rawlings$15.894.7★2,142 rev
Newest
by launch date
Easton | Black Magic 3.0 Youth Catchers Set | Black | Large (Ages 9-12)
Easton$135.57153 rev
EvoShield XVT Fastpitch Batting Helmet Facemask - Black X-Small
EvoShield$13.91278 rev
Easton | ALPHA 3.0 Batting Helmet with Facemask | Baseball / Fastpitch Softball | Medium/Large | White
Easton$51.94568 rev
Easton | GHOST Batting Helmet | Fastpitch Softball | Matte | T-Ball/Small | Ombre
Easton$67.92532 rev
Easton | MOXIE Batting Helmet | T-Ball / Small | Pink
Easton$33.45508 rev
Trending
90-day click momentumEvoShield XVT Softball Batting Helmet Facemask Black - Large
EvoShield$18.154.6★
EvoShield XVT Fastpitch Batting Helmet Facemask - Black X-Small
EvoShield$13.914.6★
Easton | Black Magic 3.0 Youth Catchers Set | Black | Large (Ages 9-12)
Easton$135.574.4★
RIP-IT Defense Softball Fielders Face Mask - Women & Youth Infield Guard
RIP-IT$39.364.8★
Dinictis Softball Face Mask Lightweight Comfortable with Wide Field Vision Durable and Safe Face Guards Premium Protective Softball Fielders Mask-Pink-Youth(M)
Dinictis$23.754.7★
What buyers say about softball helmet
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well easy to adjust to fit”
“Nice quality bag that looks great”
“Great color”
“Seems durable”
“great value for the cost”
“Very comfortable”
“As described”
“Easy to use”
“Perfect for a young athlete starting their career”
“well made, and offers the same protection as more expensive brands”
What buyers complain about
“Extremely small”
“the strap broke off it doesnt even look like it was sewn”
“Poor quality”
“Doesnt last long”
“But it is quite different from the pictures on the website”
“Broken zipper”
“Appears to be used”
“Solid Product, But No Accessories Included”
“Not matt pink color”
“the stitching is already coming unraveled”
Top return reasons
Common questions
- Is softball helmet profitable to sell on Amazon United States?
- The niche generates $418K/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -56.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the softball helmet niche?
- 7 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in softball helmet?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 4.3%.
- When does demand for softball helmet peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 12.8× the quietest.
- What does it cost to enter the softball helmet niche?
- Listings span $13.91–$324.19; the average listing price is $48.41 (sweet spot $15–$100). The average incumbent carries 1,961 reviews — the moat a new listing must climb.