softball cooling towels
Worth a lookShows demand growing +216.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+216.1%90-day search growth — must beat 0% to launch
Avg price
Great$21.50avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$7.86–$50.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good831.39avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 46K searches
According to Flapen's Amazon United States niche tracking, softball cooling towels is a $63K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
softball cooling towels market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Launch success
- 9%
- 3 of 32 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #217
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.0%
- Avg brand age
- 27 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
28
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
31%
Top 20: 75%
Open market
26%
- FuWeave17%
- Hahafelt16%
- CraftyDream15%
- Tegeme14%
- Moukeren7%
- SHAKEitCOOL5%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +216.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 35.4×
Top softball cooling towels search terms
- softball cooling towels29K/yr
- softball cooling towels for girls9K/yr
- softball cooling towel6K/yr
- cooling towels softball3K/yr
Top softball cooling towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CraftyDream 12 Pcs Cooling Towel Baseball Football Basketball Breathable Chilly Softball Soccer Ice Towel 40x12 Tennis Microfiber Accessories for Player(Yellow Softball)
CraftyDream$18.724.7★247 rev
12 count Sports Cooling Towels Baseball Basketball Softball 40 x 12 Inch Breathable Soccer Football Volleyball Microfiber Ice Towel Fast Drying for Sport Party Favors Team Gift(Yellow Softball)
FuWeave$17.004.5★230 rev
CraftyDream 18 Pcs Cooling Towel Baseball Softball Towel Breathable Ice Towels 40x12 Cooling Towels for Sports Team Coach Gift Training Cold Sweat Rag for Sport(Yellow Softball)
CraftyDream$25.854.7★71 rev
Hahafelt 12 Pack Softball Cooling Towels Softball Ice Towels for Neck 40x12 Breathable Chilly Towel with Plastic Container Microfiber Sport Towel for Players Team Gift Sport Party Favors
Hahafelt$31.314.8★55 rev
SHAKEitCOOL Original Cooling Towel Be Cool in Style - Heat Relief Soft Lightweight Sun Protection Easy Clean - Perfect for Biking Running Yoga Gym Gardening - Softball
SHAKEitCOOL$17.354.3★543 rev
Newest
by launch date
Tegeme 12 Counts Black Softball Ice Cream Drip Cooling Towels 40x12 Sports Breathable Chilly Ice Fast Drying Towel Cool Training Sweat Rag for Coach Sport Party Favors Team Gift
Tegeme$19.6526 rev
Moukeren 12 Pcs Softball Cooling Towels Softball Party Favor 30x9 Microfiber Breathable Chilly Ice Towel Sweat Rag for Sport Team Gift Bulk
Moukeren$18.017 rev
Hahafelt 12 Count Ice Cream Drip Softball Cooling Towel Softball Team Gifts Favors for Girls Workout Sweat Towels for Neck and Face Microfiber Towel for Gym Camping Outdoor Sport
Hahafelt$21.2136 rev
Xihaian 12 Pack Softball Cooling Towels Ice Cream Drip Design 40x12 Sweat Absorbent Quick Dry Sports Towels for Coach & Team Gifts Youth Gym Beach Pool & Hot Weather Party Favors (Black)
Xihaian$20.203 rev
FuWeave 18 Pcs Sports Cooling Towels 40 x 12 Inch Baseball Basketball Softball Breathable Soccer Football Volleyball Microfiber Ice Towel Fast Drying Party Favors Team Gift (Softball)
FuWeave$22.73230 rev
Trending
90-day click momentum
Tegeme 12 Counts Black Softball Ice Cream Cooling Towels 40x12 Sports Breathable Chilly Ice Fast Drying Towel Cool Training Sweat Rag for Coach Sport Party Favors Team Gift
Tegeme$21.343.0★
Lumina Garden 18 Set Softball Cooling Towels with Plastic Container and Name Card 40x12 Microfiber Breathable Chilly Ice Towel Sweat Towels Bulk for Neck Players Team Gift Sport Running Party Favors
Lumina Garden$43.324.2★
Amyhill 18 Set Softball Gifts Include 18 Pcs Softball Cooling Towels Bulk 40x12 Breathable Ice Workout Towels 18 Pcs Sport Theme Portable Fans for Team Gift Sport Party Favors
Amyhill$50.885.0★
Hahafelt 12 Count Ice Cream Drip Softball Cooling Towel Softball Team Gifts Favors for Girls Workout Sweat Towels for Neck and Face Microfiber Towel for Gym Camping Outdoor Sport
Hahafelt$21.213.9★
Moukeren 12 Pcs Softball Cooling Towels Softball Party Favor 30x9 Microfiber Breathable Chilly Ice Towel Sweat Rag for Sport Team Gift Bulk
Moukeren$18.014.4★
What buyers say about softball cooling towels
What buyers praise and complain about, mined from review topics.What buyers love
“We were able to be fairly comfortable in the heat”
“Excellent product”
“Works good”
“The cooling effect definitely works, though how long it lasts will depend on the heat and humidity”
“Worth the buy”
“Easy to use”
“Good size”
“Lightweight”
“Soft, great size, easy to heat press”
“Comes in different colours and keeps you nice and cool”
What buyers complain about
“Smelly and defective”
“I cant give these to anyone because the quality is poor”
“Not worth it”
“So THIN”
“The heat made it hard for the AC to keep up which resulted in two young children who had trouble sleeping”
“especially one so big”
“Did not come as advertised or pictured”
“Not cool at all”
“Not very absorbant or cooling”
“A little thin”
Top return reasons
Common questions
- Is softball cooling towels profitable to sell on Amazon United States?
- The niche generates $63K/yr across 51 tracked products. 3 of 32 products launched in the last 360 days are still selling. 90-day search growth is +216.1%. Flapen's verdict: Worth a look (67/100).
- How competitive is the softball cooling towels niche?
- 24 brands and 28 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in softball cooling towels?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.5%.
- When does demand for softball cooling towels peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 35.4× the quietest.
- What does it cost to enter the softball cooling towels niche?
- Listings span $7.86–$50.88; the average listing price is $21.50 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.