Is softball profitable to sell on Amazon United States?

The niche generates $5.7M/yr across 54 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the softball niche?

34 brands and 90 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in softball?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.

When does demand for softball peak?

Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the softball niche?

Listings span $6.46–$298.79; the average listing price is $58.66 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.

softball

Worth a look

Shows a $5.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$5.7M

$5.7M/yr · 3.6M searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$58.66

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good1,039.22

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.46–$298.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, softball is a $5.7M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

softball market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: $4.7M–$5.9M; units × avg price
Conversion rate: 2.7%
Avg BSR: #148
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 0.6%
Avg brand age: 32 months
Avg seller age: 143 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

57%

Top 20: 89%

Top-5 click share

35%

Top 20: 68%

Open market

39%

Rawlings24%
GoSports14%
Franklin Sports10%
Sonwyoung6%
Thin Air Brands4%
PPeen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top softball search terms

softball1.4M/yr -7.9%1.4% conv.
softball gifts612K/yr +71.5%0.6% conv.
softballs240K/yr +2.1%2.3% conv.
softball accessories193K/yr -18.0%0.3% conv.
softball stuff222K/yr -22.0%0.2% conv.
softball gifts for girls246K/yr -23.1%0.7% conv.
softball accessories for girls130K/yr -46.1%0.5% conv.
softball gear98K/yr -35.0%0.2% conv.
softball gift55K/yr +58.1%0.8% conv.
12 inch softballs41K/yr +39.3%2.0% conv.

All search terms

Top softball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rawlings$106.945.0★44 rev

GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults

GoSports$14.514.6★5,885 rev

Franklin Sports Practice Softballs - Youth Softballs Great for Kids and Girls Fastpitch Players - Official Size + Weight Softball - Perfect for Practice - 12 Yellow - 4 Pack

Franklin Sports$22.124.7★5,093 rev

Thin Air Brands The Anywhere Ball Baseball/Softball Foam Training Ball (12 Pack)

Thin Air Brands$35.154.5★1,102 rev

Softball Gifts Makeup Bag Softball Stuff Accessories Portable Toiletry Storage Bag with Chenille Letter Clear Zipper Toiletry Pouch

PPeen$9.934.6★293 rev

Newest

by launch date

Tnnaiko Kids Polarized Sunglasses for Boys & Girls Youth Baseball Softball Cycling Sports Sunglasses UV Protection Ages 3-12

Tnnaiko$8.66164 rev

5mo ago

VULETO Softball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Valentines Christian Religious Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Baseball Mom

VULETO$13.84138 rev

10mo ago

Rawlings$106.9444 rev

10mo ago

Rawlings | Official NFHS Pro Leather Dream Seam Fastpitch Softballs | C12RYLNF | 12 | 12 Count

Rawlings$105.5532 rev

10mo ago

Softball Gifts Makeup Bag Softball Stuff Accessories Portable Toiletry Storage Bag with Chenille Letter Clear Zipper Toiletry Pouch

PPeen$9.93293 rev

1y ago

What buyers say about softball

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great Quality Glasses”

Size-Overall12%

“I loved the size”

Color9%

“Colors are vibrant”

Value For Money9%

“Worth the money”

Durability6%

“The material is durable, and its size and weight are true to size”

Advertised Vs Actual Product4%

“As advertised”

Exercise/Sports Suitability4%

“These have been perfect for giving him some good exercise while also letting me practice throwing”

Comfort-Overall3%

“are very comfortable”

Gifting Purpose3%

“Cute gift”

Suitability Beginner2%

“which makes them feel more beginner-friendly”

What buyers complain about

Size-Overall18%

“Way to small”

Quality-Overall16%

“Bad quality”

Durability10%

“one has already tore”

Value For Money5%

“Was a little hesitant with the price”

Advertised Vs Actual Product4%

“Not as advertised”

Color3%

“the colors are not vibrant”

Thickness3%

“Too thin”

Product Condition3%

“The Product came like it was used”

Strength3%

“Very delicate”

Zipper Quality2%

“The zipper came off the first time my chold used it”

Top return reasons

Size-Overall59%

Weight Heavy6%

Value For Money5%

Advertised Vs Actual Product5%

Hard Feel3%

Color2%

Quality-Overall2%

Soft Feel2%

Material Quality2%

Thin1%

Common questions

Is softball profitable to sell on Amazon United States?: The niche generates $5.7M/yr across 54 tracked products. 9 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (62/100).
How competitive is the softball niche?: 34 brands and 90 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in softball?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
When does demand for softball peak?: Demand peaks in Apr–May–Jun–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the softball niche?: Listings span $6.46–$298.79; the average listing price is $58.66 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.

softball

softball market data

Competition & brand share

Demand & seasonality

Top softball search terms

Top softball products on Amazon

Top sellers

Newest

Trending

What buyers say about softball

What buyers love

What buyers complain about

Top return reasons

Common questions

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