Softball
MaybeShoppers spend an estimated $5.7M a year here. But demand is soft, at -3.8% this quarter, so Softball is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 4762
- Market size
- $5.7M/yr3.6M searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 35%top-5 click share · 34 brands · 90 sellers
Flapen Score
Softball against its category
The dotted line is the Sports & Outdoors average. Past it, Softball is stronger. Inside it, weaker.
Market
The Softball market on Amazon at a glance
Shoppers on Amazon United States searched for Softball 3.6M times last year and spent an estimated $5.7M. The top 5 brands take 57% of clicks. Demand peaks in Apr–May–Jun–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $5.7Ma year
- Peak month
- April4.0× the quietest month
- Top search term
- softball1.4M searches a year
02 · Price
A sale here is worth $58.66.
Listings sell for $58.66 on average, from $6.46 to $298.79. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $58.66 that is $44K to $59K a year per listing.
- Average price
- $58.66inside the $15 to $100 sweet spot
- Price range
- $6.46–$298.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $44K–$59K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #148 within Baseball. It carries 1,039 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 96%
- Out of stock, average day
- 0.6%
- Average rank
- #148in Baseball
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,039per listing
- Listings tracked
- 54
04 · Newcomers
9 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Softball products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rawlings | Official USA Pro Leather Dream Seam Fastpitch Softballs | USA/ASA | C12RYLA | 12 | 12 Count
- Price
- $106.94
- Rating
- 5.0/5
- Reviews
- 44
- Age
- 10mo ago

GoSports Baseball & Softball 5 Piece Base Set - Rubber Field Bases for Kids & Adults
- Price
- $14.51
- Rating
- 4.6/5
- Reviews
- 5,885
- Age
- 6y ago

Franklin Sports Practice Softballs - Youth Softballs Great for Kids and Girls Fastpitch Players - Official Size + Weight Softball - Perfect for Practice - 12 Yellow - 4 Pack
- Price
- $22.12
- Rating
- 4.7/5
- Reviews
- 5,093
- Age
- 13y ago

Thin Air Brands The Anywhere Ball Baseball/Softball Foam Training Ball (12 Pack)
- Price
- $35.15
- Rating
- 4.5/5
- Reviews
- 1,102
- Age
- 12y ago

Softball Gifts Makeup Bag Softball Stuff Accessories Portable Toiletry Storage Bag with Chenille Letter Clear Zipper Toiletry Pouch
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tnnaiko Kids Polarized Sunglasses for Boys & Girls Youth Baseball Softball Cycling Sports Sunglasses UV Protection Ages 3-12
- Price
- $8.66
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 5mo ago

Sonwyoung 20 Pack Sports Practice Softball with Mesh Bag Official Size and Weight Slowpitch Softball Unmarked Leather Covered Fastpitch Ball Training Ball for Training(12 Inch)
- Price
- $74.87
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 2y ago

GoSports 2.8 inch Weighted Training Baseballs - Hitting & Pitching Training for All Skill Levels - Improve Power and Mechanics
- Price
- $19.58
- Rating
- 4.8/5
- Reviews
- 9,450
- Age
- 1y ago

Rawlings | Official USA Pro Leather Dream Seam Fastpitch Softballs | USA/ASA | C12RYLA | 12 | 12 Count
- Price
- $106.94
- Rating
- 5.0/5
- Reviews
- 44
- Age
- 10mo ago

Miss Chipmunk Softball Bracelet for Girls Teen Women 14K Gold Plated Infinity Charm Link Bracelet Sports Accessories Jewelry Gifts for Lovers Players Team Coach(Softball Gold)
- Price
- $12.74
- Rating
- 4.7/5
- Reviews
- 187
- Age
- 1y ago
Newest
by launch date
Tnnaiko Kids Polarized Sunglasses for Boys & Girls Youth Baseball Softball Cycling Sports Sunglasses UV Protection Ages 3-12
- Price
- $8.66
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 5mo ago

VULETO Softball Bracelet Gifts for Girls Teens Women Cross Link Chain Sport Accessories Valentines Christian Religious Jewelry Gifts for Kids Her Teen Girls 8-12 Team Coach Lover Player Baseball Mom
- Price
- $13.84
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 10mo ago

Rawlings | Official USA Pro Leather Dream Seam Fastpitch Softballs | USA/ASA | C12RYLA | 12 | 12 Count
- Price
- $106.94
- Rating
- 5.0/5
- Reviews
- 44
- Age
- 10mo ago

Rawlings | Official NFHS Pro Leather Dream Seam Fastpitch Softballs | C12RYLNF | 12 | 12 Count
- Price
- $105.55
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 10mo ago

Softball Gifts Makeup Bag Softball Stuff Accessories Portable Toiletry Storage Bag with Chenille Letter Clear Zipper Toiletry Pouch
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
90
Est. top-5 brand share
57%
Top 20: 89%
Est. top-5 click share
35%
Top 20: 68%
Open market
39%
- Rawlings24%
- GoSports14%
- Franklin Sports10%
- Sonwyoung6%
- Thin Air Brands4%
- PPeen4%
Demand
Softball search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Softball search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- softball1.4M/yr
- softball gifts612K/yr
- softballs240K/yr
- softball accessories193K/yr
- softball stuff222K/yr
- softball gifts for girls246K/yr
- softball accessories for girls130K/yr
- softball gear98K/yr
- softball gift55K/yr
- 12 inch softballs41K/yr
Reviews and returns
What reviews say buyers love and hate about Softball
We read the reviews and the return reasons for every product selling here.
“Way to small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Softball questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









