soft plastic lure molds
Worth a lookShows a thin review moat (50 avg reviews), but weak search conversion (0.7%) keeps it on the watch list.
Review moat
Incredible49.7avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.69avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.13–$127.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$165K$165K/yr · 531K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, soft plastic lure molds is a $165K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
soft plastic lure molds market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $131K–$175K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,035
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 87%
- Out of stock
- 4.9%
- Avg brand age
- 47 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
9%
- Generic36%
- Otoolling22%
- Smedioks14%
- Lure Master9%
- EUPHENG7%
- Man Crates4%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top soft plastic lure molds search terms
- fishing lure molds70K/yr
- soft plastic molds58K/yr
- soft plastic lure making kit86K/yr
- lure molds41K/yr
- bait molds36K/yr
- fishing molds34K/yr
- soft plastic bait molds26K/yr
- fishing bait molds21K/yr
- fishing lure mold18K/yr
- soft plastic lure molds28K/yr
Top soft plastic lure molds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Otoolling Soft Plastic Mold Lure Making Injection Molds Fishing Lures 5 Three-Cavity Aluminum Quality Soft Plastic Molds Bait Making Injection Mold for Anglers Fishing Lovers
Otoolling$62.675.0★4 rev
Premium Soft Plastic Lure Mold for 4 Realistic Fish Lures Bass Fishing Custom Injection Mold | No Release Oil Needed | CNC Machined | High Heat Resistant
Generic$27.214.0★11 rev
Premium Soft Plastic Lure Mold for Realistic Fish Lures Bass Fishing Custom Injection Mold | No Release Oil Needed | CNC Machined | High Heat Resistant (5 Inch)
Generic$32.124.0★11 rev
Lure Master Fishing Lure Molds Soft Plastic Lure Making Kit Injection Molds for Soft Plastics Worm/Paddle Tail/Shrimp DIY Bass Lure Mold 5
Lure Master$26.534.8★14 rev
Smedioks Premium Soft Plasti Mold Lure Making Injection Molds Fishing Lures 3 Cavity Yama Senko 5
Smedioks$39.024.2★272 rev
Newest
by launch date
Premium Soft Plastic Lure Mold - Easy DIY Lure Making Mold for Perfect Soft Plastic Baits 3 BellowsGill | No Release Oil Needed | CNC Machined | High Heat Resistant | No Bubbles No Flash
Generic$25.907 rev
FatFish V20A-6C Bait Mold Soft Plasti Lure Making Injection Mold for Do-It Fishing Lures Aluminum 2
Fat Fish$70.819 rev
Premium Soft Plastic Lure Mold for 4 Realistic Fish Lures Bass Fishing Custom Injection Mold | No Release Oil Needed | CNC Machined | High Heat Resistant
Generic$27.2111 rev
Premium Soft Plastic Lure Mold for Realistic Fish Lures Bass Fishing Custom Injection Mold | No Release Oil Needed | CNC Machined | High Heat Resistant (5 Inch)
Generic$32.1211 rev
Eupheng Strike Trigger Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 High-Visibility Colors for Murky Water 1/3oz Bottles
EUPHENG$10.2332 rev
Trending
90-day click momentumPremium Soft Plastic Lure Mold - Easy DIY Lure Making Mold for Perfect Soft Plastic Baits 3 BellowsGill | No Release Oil Needed | CNC Machined | High Heat Resistant | No Bubbles No Flash
Generic$25.904.6★
Eupheng Strike Trigger Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 High-Visibility Colors for Murky Water 1/3oz Bottles
EUPHENG$10.233.4★
Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1oz Bottles
EUPHENG$19.933.4★
Eupheng PlastiCatch Series Plastisol Fishing Lure Making Plastic Rubber Crystal Clear Low Odor Non Yellowing Medium Formula for DIY Fishing Lures
EUPHENG$16.834.0★
Eupheng Natural Series Plastisol Colorant Set for Making Soft Plastic Fishing Lures 6 Subtle Realistic Colors for Finesse Baits in Clear Water 1/3oz Bottles
EUPHENG$10.133.4★
What buyers say about soft plastic lure molds
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great color”
“this is simple and effective”
“fits all of my molds properly”
“It is a very affordable mold as well”
“As advertised”
“This is a very high quality mold made of aluminum and as long as you have an injector, some oil, and some old soft plastics to melt down and reuse or plastisol to create your own colors this mold is a great addition to your bait making collection”
“Overall, super fun product, easy to use, and helped create some pretty incredible memories along with some really cool custom lures”
“the good bait making”
“durable”
What buyers complain about
“both times bottles leaked”
“The sealed package did have a very strong chemical odor coming from it”
“Didnt color my plastisol”
“Works as it should just a little smaller then i thought”
“Disaster gift”
“difficult”
“it will stick without spray or oil”
“It doesn't have proper ventilation to let the mold be completely filled”
“Kinda scared to heat this up”
“Poorly Constructed”
Top return reasons
Common questions
- Is soft plastic lure molds profitable to sell on Amazon United States?
- The niche generates $165K/yr across 23 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +19.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the soft plastic lure molds niche?
- 11 brands and 15 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in soft plastic lure molds?
- Top complaints mined from reviews: Leak-Proof, Smell, Color. The return rate is 1.1%.
- When does demand for soft plastic lure molds peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the soft plastic lure molds niche?
- Listings span $10.13–$127.33; the average listing price is $43.69 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.