Soft Plastic Baits

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

454K

Growth, 90 days vs prior 90

+57.9%

Conversion, latest week

1.8%

Market size, estimated

$74Ka year

Peak month

April2.6× the quietest month

Top search term

paddle tail swimbaits57K searches a year

Listings sell for $8.80 on average, from $4.03 to $15.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.80 that is $880 to $2K a year per listing.

Average price

$8.80under the $15 to $100 sweet spot

Price range

$4.03–$15.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$880–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #175 within Lures, Baits & Attractants. It carries 925 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#175in Lures, Baits & Attractants

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

925per listing

Listings tracked

50

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months