Soft Foam Roller

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $602K a year.

Searches, last 12 months

385K

Growth, 90 days vs prior 90

+27.9%

Conversion, latest week

4.9%

Market size, estimated

$602Ka year

Peak month

June1.7× the quietest month

Top search term

soft foam roller81K searches a year

Listings sell for $31.89 on average, from $10.34 to $80.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $31.89 that is $16K to $24K a year per listing.

Average price

$31.89inside the $15 to $100 sweet spot

Price range

$10.34–$80.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

2.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #65 within Balance Trainers. It carries 6,269 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#65in Balance Trainers

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,269per listing

Listings tracked

37

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

63 months