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Soft Flask

Maybe

Products sell for $21.15 on average, inside the sweet spot. But an estimated 3.1% of orders come back, so Soft Flask is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 8,101 Sports & Outdoors niches · +12 vs the category median of 47
Market size
$362K/yr439K searches / yr
90-day growth
+26.2%search demand this quarter
Competition
49%top-5 click share · 15 brands · 29 sellers

Flapen Score

Soft Flask against its category

The dotted line is the Sports & Outdoors average. Past it, Soft Flask is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Flask market on Amazon at a glance

Shoppers on Amazon United States searched for Soft Flask 439K times last year and spent an estimated $362K. The top 5 brands take 76% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $362K a year.

Searches, last 12 months
439K
Growth, 90 days vs prior 90
+26.2%
Conversion, latest week
3.9%
Market size, estimated
$362Ka year
Peak month
May1.9× the quietest month
Top search term
soft flask85K searches a year

02 · Price

A sale here is worth $21.15.

Listings sell for $21.15 on average, from $9.20 to $43.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $21.15 that is $5K to $11K a year per listing.

Average price
$21.15inside the $15 to $100 sweet spot
Price range
$9.20–$43.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #209 within Hydration & Filtration. It carries 554 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#209in Hydration & Filtration
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
554per listing
Listings tracked
33

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
43 months

Products

Top Soft Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

19%

  • Brand 123%
  • Brand 217%
  • Brand 315%
  • Brand 413%
  • Brand 59%
  • Brand 65%

Demand

Soft Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Soft Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soft flask85K/yr
  • soft flask running bottles49K/yr
  • aonijie running vest43K/yr
  • soft water bottles34K/yr
  • running flask29K/yr
  • hydration flask18K/yr
  • aonijie24K/yr
  • soft water bottle22K/yr
  • 500ml soft flask17K/yr
  • flexible water bottle16K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Flask

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Ease Of Use”
27%of negative reviews mention “Leak-Proof”
3.1%of orders come back
“it was leaking”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soft Flask questions

Answered from the same tracked data.