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Soccer Mannequin

Fail

Buyers convert on only 0.9% of searches, so Soccer Mannequin is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$72K/yr85K searches / yr
90-day growth
+30.3%search demand this quarter
Competition
65%top-5 click share · 12 brands · 18 sellers

Flapen Score

Soccer Mannequin against its category

The dotted line is the Sports & Outdoors average. Past it, Soccer Mannequin is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soccer Mannequin market on Amazon at a glance

Shoppers on Amazon United States searched for Soccer Mannequin 85K times last year and spent an estimated $72K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+30.3%
Conversion, latest week
0.9%
Market size, estimated
$72Ka year
Peak month
December2.4× the quietest month
Top search term
soccer mannequin24K searches a year

02 · Price

A sale here is worth $97.27.

Listings sell for $97.27 on average, from $14.62 to $308.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $97.27 that is $0 to $10K a year per listing.

Average price
$97.27inside the $15 to $100 sweet spot
Price range
$14.62–$308.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #71 within Football. It carries 556 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
68%
Out of stock, average day
7.0%
Average rank
#71in Football
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
556per listing
Listings tracked
19

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soccer Mannequin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 142%
  • Brand 217%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Soccer Mannequin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Soccer Mannequin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soccer mannequin24K/yr
  • soccer dummy13K/yr
  • soccer defender6K/yr
  • soccer dummies7K/yr
  • soccer dummies for training7K/yr
  • soccer mannequin for training9K/yr
  • soccer free kick wall6K/yr
  • soccer defender dummy6K/yr
  • free kick mannequin soccer4K/yr
  • soccer training mannequins3K/yr

Reviews and returns

What reviews say buyers love and hate about Soccer Mannequin

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
2.3%of orders come back
“Broke right away”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Soccer Mannequin questions

Answered from the same tracked data.