Is soccer keychain profitable to sell on Amazon United States?

The niche generates $104K/yr across 83 tracked products. 9 of 42 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the soccer keychain niche?

73 brands and 82 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in soccer keychain?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.4%.

When does demand for soccer keychain peak?

Demand peaks in Sep–Oct–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the soccer keychain niche?

Listings span $4.74–$23.38; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.

soccer keychain

Worth a look

Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Review moat

Incredible90.02

avg incumbent reviews — the moat a new listing must climb

Competition

Great23%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Growth

Good+24.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.37

avg listing price — sweet spot $15–$100

Price range

Okay$4.74–$23.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$104K

$104K/yr · 260K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, soccer keychain is a $104K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

soccer keychain market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $114K–$142K; units × avg price
Conversion rate: 3.5%
Avg BSR: #4,883
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 8.0%
Avg brand age: 14 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

73 rising

Sellers

Top-5 brand share

28%

Top 20: 64%

Top-5 click share

23%

Top 20: 59%

Open market

69%

KCKEYS8%
hefeilzmy7%
Blulu6%
Qiknird4%
Aurora4%
Fuerxy3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top soccer keychain search terms

soccer keychain113K/yr +33.8%2.6% conv.
soccer ball keychain32K/yr +50.5%4.1% conv.
soccer keychains21K/yr +63.3%2.1% conv.
soccer keychain bulk12K/yr +144.9%2.3% conv.
soccer key chain17K/yr +20.8%3.4% conv.
soccer keychain for girl19K/yr -47.5%1.0% conv.
soccer keychain for boys25K/yr -56.2%2.1% conv.
soccer key chains6K/yr +23.2%3.0% conv.
keychain soccer4K/yr +39.3%1.7% conv.
soccer ball key chain4K/yr +2.1%3.3% conv.

All search terms

Top soccer keychain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

hefeilzmy Sports Ball Key Chain Soccer Ball Keychains (1)

hefeilzmy$10.014.2★288 rev

Blulu 30 Pack Soccer Keychains Rugby Stress Ball Sports Ball Keychains for Boys School Carnival Reward Football Party Bag Gift Fillers(Soccer)

Blulu$15.174.5★607 rev

Qiknird 10 Pcs Soccer Ball Keychain 3D Mini Soccer Keychain for Boys Sport Ball Theme Key Chains Sports Event Souvenir Be Suitable for Football Key Chains Boys Backpack

Qiknird$9.064.9★10 rev

Aurora Adorable Palm Pals Striker Soccerball Clip-On - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - White 4 Inches

Aurora$9.765.0★8 rev

KCKEYS Cute Soccer Ball Beychain Backpack Charm Soccer Keychains Football Keychains for Men World Cup Soccer Key Chain Soccer Cup

KCKEYS$6.594.6★65 rev

Newest

by launch date

ALDMIO 30Pcs Soccer Keychains Bulk Soccer Party Favors Sports Ball Key Chains for Goodie Bags Stuffers Birthday Carnival Prizes

ALDMIO$10.5016 rev

3mo ago

FOIMAS 20pcs Soccer Keychain Mini Soccer Keychain Bulk Football Keychain for Backpack Charm Accessories Football Team Gift Filler

FOIMAS$10.834 rev

4mo ago

2PCS Soccer Keychain World Cup Design 2026 Soccer Ball Keychain and Football keychain soccer Accessories for Men 2026 Football Keychains Backpack Charm Sports Soccers Cup Keychains Soccers Gifts

Tqnorycdil$9.6712 rev

4mo ago

Jetamie 10PCS Random Soccer Fan Keychain Soccer Keychains Bulk Jersey keychain Soccer Ball Key Chain Soccer Key Ring for Men Mans Sports Ball KeyChains

Jetamie$9.030 rev

5mo ago

Kawaii Capybara Plush Keychain Mini Capybara Keychain with Soccer/Basketball for Kids Adults Sport Capybara Stuffed Animal for World Cup Birthday Christmas Party Decoration (4.7In Keychain-Soc)

BEIMENWAI$9.8269 rev

6mo ago

What buyers say about soccer keychain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Color8%

“The colors are vibrant”

Soft Feel8%

“The plush is soft”

Design-Overall6%

“the whole design has that charming”

Size-Overall6%

“The size is compact”

Gifting Purpose6%

“He was so happy with this gift”

Value For Money6%

“Good price”

Durability6%

“The PVC material feels durable enough for everyday use”

Chain/Key Quality5%

“Cute key chain”

Ease Of Use4%

“easy to use”

What buyers complain about

Size-Overall23%

“Too big”

Durability10%

“Wont last forever”

Advertised Vs Actual Product5%

“I was fooled by the picture”

Value For Money4%

“Value wise am not totally covinced it is worth the cost”

Instructions/User Manual/Troubleshooting3%

“I wish they had some instruction on how to do them”

Quality-Overall2%

“Cheap”

Thickness2%

“The loop, which the keyring is connected to, itseems a bit too thin”

Strength2%

“The clip is also flimsy”

Hard Feel1%

“the soccer ball is hard”

Add-Ons/Attachments1%

“it's awkward attached to the soccer doll”

Top return reasons

Size-Overall43%

Quality-Overall12%

Value For Money12%

Advertised Vs Actual Product8%

Defective Material/Parts4%

Material Quality3%

Chain/Key Quality3%

Color2%

Shape/Style1%

Durability1%

Common questions

Is soccer keychain profitable to sell on Amazon United States?: The niche generates $104K/yr across 83 tracked products. 9 of 42 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the soccer keychain niche?: 73 brands and 82 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in soccer keychain?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for soccer keychain peak?: Demand peaks in Sep–Oct–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the soccer keychain niche?: Listings span $4.74–$23.38; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.