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Soccer Jersey

Maybe

The top 5 products take only 12% of clicks. But buyers convert on only 0.2% of searches, so Soccer Jersey is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$273K/yr3.6M searches / yr
90-day growth
+86.8%search demand this quarter
Competition
12%top-5 click share · 56 brands · 220 sellers

Flapen Score

Soccer Jersey against its category

The dotted line is the Sports & Outdoors average. Past it, Soccer Jersey is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soccer Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Soccer Jersey 3.6M times last year and spent an estimated $273K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+86.8%
Conversion, latest week
0.2%
Market size, estimated
$273Ka year
Peak month
June3.3× the quietest month
Top search term
soccer jersey975K searches a year

02 · Price

A sale here is worth $39.60.

Listings sell for $39.60 on average, from $6.38 to $152.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $39.60 that is $0 to $4K a year per listing.

Average price
$39.60inside the $15 to $100 sweet spot
Price range
$6.38–$152.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,428 within Jerseys. It carries 575 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
89%
Out of stock, average day
5.9%
Average rank
#1,428in Jerseys
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
575per listing
Listings tracked
178

04 · Newcomers

50 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 50 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
50Amazon's first-year sales bar
Average brand age
32 months

Products

Top Soccer Jersey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.

$0$3K$5K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 rising

Sellers

220

Est. top-5 brand share

67%

Top 20: 88%

Est. top-5 click share

12%

Top 20: 34%

Open market

31%

  • adidas35%
  • PUMA11%
  • Generic9%
  • Icon Sports8%
  • Berrycat3%
  • RustField Co.2%

Demand

Soccer Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Soccer Jersey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soccer jersey975K/yr
  • soccer jerseys for men310K/yr
  • real madrid611K/yr
  • real madrid jersey436K/yr
  • soccer jerseys203K/yr
  • soccer jersey kids203K/yr
  • soccer shirt114K/yr
  • kids soccer jersey81K/yr
  • adidas jersey70K/yr
  • adidas soccer jersey55K/yr

Reviews and returns

What reviews say buyers love and hate about Soccer Jersey

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Ran small”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Soccer Jersey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data