soccer jersey
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$39.60avg listing price — sweet spot $15–$100
Growth
Great+86.8%90-day search growth — must beat 0% to launch
Review moat
Good575.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$6.38–$152.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$273K$273K/yr · 3.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, soccer jersey is a $273K/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
soccer jersey market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $495K–$594K
- units × avg price
- Launch success
- 59%
- 50 of 85 new (360d)
- Conversion rate
- 0.2%
- Avg BSR
- #1,428
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 74%
- Out of stock
- 5.9%
- Avg brand age
- 32 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
56 rising
Sellers
220
Top-5 brand share
67%
Top 20: 88%
Top-5 click share
12%
Top 20: 34%
Open market
31%
- adidas35%
- PUMA11%
- Generic9%
- Icon Sports8%
- Berrycat3%
- RustField Co.2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +86.8% search growth over the last 90 days.Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.3×
Top soccer jersey search terms
- soccer jersey975K/yr
- soccer jerseys for men310K/yr
- real madrid611K/yr
- real madrid jersey436K/yr
- soccer jerseys203K/yr
- soccer jersey kids203K/yr
- soccer shirt114K/yr
- kids soccer jersey81K/yr
- adidas jersey70K/yr
- adidas soccer jersey55K/yr
Top soccer jersey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 178 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Mens Equipo 23 Jersey White/Black Large
adidas$17.264.5★155 rev
adidas 2024-25 Real Madrid Mens Stadium Home Jersey
adidas$52.304.6★212 rev
Red Long Sleeve - Mens Soccer Jersey - Fan Version Shirt for Game Day Training or Casual Wear - 2007/08 - M
Generic$48.545.0★19 rev
adidas Mens Mexico 26 Home Replica Jersey Bold Green Medium R
adidas$97.914.6★100 rev
adidas Real Madrid 25/26 Mens Third Jersey (US Alpha Medium Regular Regular Blue Bird)
adidas$78.334.8★47 rev
Newest
by launch date
EKIYVO Soccer Jerseys for Men Soccer Jerseys for Men American Flag 250Th Anniversary USA Shirt Quick Dry Fans Mesh Athletic Shirts Large White
EKIYVO$11.902 rev
Custom Soccer Jersey 2026 Personalized Team Shirt for Men Women Kids Soccer Fan Jersey Custom USA Shirt with Name and Number
Famiheart$38.1739 rev
adidas Mens Standard Argentina 2026 Home Fan Jersey White/Icey Blue
adidas$47.9746 rev
adidas Mens Mexico 26 Home Authentic Jersey Bold Green Large R
adidas$152.9646 rev
Soccer Cup 2026 Shirts for Women Oversized Mexico Jersey Canada Jerseys Y2K V Neck Soccer Fan Tops
VVNTY$24.6447 rev
Trending
90-day click momentum
Noryzen Active Mexico Soccer Jersey Mexico Jersey Men Mexican Soccer Jerseys Mexican Jerseys for Men 5 (L)
Noryzen Active$30.414.2★
Soccer Jersey Brazil Flag Football Training Apparel Outdoor T-Shirt Print Crewneck Short Sleeve Fashion Top for Men and Women
Zycogul$25.754.2★
BJU Jamaica Flag Soccer Jersey Sports Fan Jersey Collection Football Training Apparel T-Shirt Crewneck Short Sleeves for Men and Women
BJU$27.064.3★
Noryzen Active Mexico Soccer Jersey Mexico Jersey Men Mexican Soccer Jerseys Mexican Jerseys for Men 3 (L)
Noryzen Active$30.364.2★
PUMA Mens Fanpack Jersey Varsity Green- White SS26 Medium Fanpack Mexico Jersey
PUMA$57.444.4★
What buyers say about soccer jersey
What buyers praise and complain about, mined from review topics.What buyers love
“The shirt is nice quality”
“Fit was as expected”
“Money well spent”
“MATERIAL WAS VERY NICE”
“Super comfortable”
“Perfect green”
“Just as advertised”
“breathability”
“there stylish as well”
“Lightweight and breathable”
What buyers complain about
“Ran small”
“I think its priced a bit higher than the quality justifies”
“felt like it was cheap material”
“Not worth the price”
“Change the product description”
“The material is thinner than an authentic sports jersey”
“The color looks faded”
“Some of the stitching by the neckline was messed up”
“Held in sweat and odor”
“I had a feeling something felt off after I took it off after my first workout wearing it”
Top return reasons
Common questions
- Is soccer jersey profitable to sell on Amazon United States?
- The niche generates $273K/yr across 178 tracked products. 50 of 85 products launched in the last 360 days are still selling. 90-day search growth is +86.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the soccer jersey niche?
- 56 brands and 220 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in soccer jersey?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.4%.
- When does demand for soccer jersey peak?
- Demand peaks in Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the soccer jersey niche?
- Listings span $6.38–$152.96; the average listing price is $39.60 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.