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Soccer Goal

Soccer Goal clears our launch bar: a $8.3M/yr market growing +55.0% this quarter with returns at 2.4%.

Flapen Score

68
Launch it

Top 2% of 8,101 Sports & Outdoors niches · +21 vs the category median of 47

Market size 100Growth 72Conversion 33Competition 74Returns 66Price range 39Avg price 89Brand share 80Review moat 36Quality gap 52
This niche Category average · 8,101 niches

Is Soccer Goal profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Soccer Goal is a $8.3M/yr Amazon United States market (5.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Launch it — 68/100.

Soccer Goal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +55.0% over the last 90 days and 2.6% of searches end in a purchase.

$8.3M

revenue / yr

Units sold / yr150K
Search volume / yr+55.0%5.2M
Conversion rate2.6%
Avg price$60.70

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers30 · 46
Top-5 product click share41%
Open market45%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement93%
New entrants (1y)12· 7 succeeded
Avg rating4.4★
Avg reviews2,902

Top Soccer Goal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$330K$661K$991K$1.3M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

46

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

41%

Top 20: 73%

Open market

42%

  • Amazon Basics25%
  • Franklin Sports16%
  • BORNEW7%
  • ORIENGEAR4%
  • BOHEN3%
  • PUGG3%

Soccer Goal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.2MCVR2.6%Products46Brands30Top 5 Brands55%OOS Rate0.1%Rating4.4★Reviews2,902Avg BSR#45
200K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.9×

Top Soccer Goal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soccer goal1.9M/yr
  • soccer net685K/yr
  • soccer goals for backyard641K/yr
  • soccer goals397K/yr
  • soccer nets for backyard259K/yr
  • goal160K/yr
  • porterias de futbol soccer151K/yr
  • kids soccer goal171K/yr
  • soccer nets150K/yr
  • mini soccer goals91K/yr

What reviews say buyers love and hate about Soccer Goal

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall16%

the quality feels very solid for the price

Fun/Entertainment Experience11%

Fun for kids

Size-Overall8%

Good size

Assembly/Installation7%

Easy assembly

Durability7%

Great durability

What buyers complain about

66% of reviews
Durability14%

Broke after a couple uses

Quality-Overall13%

Quality is also cheap

Assembly/Installation12%

Not easy to assemble

Strength9%

Not Sturdy

Size-Overall8%

Shorter than 6 foot

Soccer Goal return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Assembly/Installation
10%
3Defective Material/Parts
10%
4Strength
5%
5Advertised Vs Actual Product
5%

Common Soccer Goal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soccer Goal 68/100 on Amazon United States — Launch it. The niche generates $8.3M/yr across 46 tracked products. 7 of 12 products launched in the last 360 days are still selling. Search demand moved +55.0% over the last 90 days.
Search demand for Soccer Goal on Amazon United States peaks in Dec, where the busiest month runs 3.9× the quietest.