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67

soccer cards

Launch it

A $1.7M/yr market growing +47.8% this quarter with returns at 0.1% — clears our launch bar.

Market size 89Growth 67Conversion 34Competition 85Returns 99Price range 26Avg price 95Brand share 21Review moat 93Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.89

avg listing price — sweet spot $15–$100

Review moat

Great145.31

avg incumbent reviews — the moat a new listing must climb

Market size

Great$1.7M

$1.7M/yr · 1.4M searches

Competition

Great30%

top-5 click share — an open shelf

Growth

Good+47.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.05–$336.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, soccer cards is a $1.7M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Launch it — 67/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

soccer cards market data

Units sold / yr
50K–60K
avg 500–750/product
Revenue / yr
$2.1M–$2.6M
units × avg price
Conversion rate
2.8%
Avg BSR
#122
Page quality
0%
Prime
94%
Sponsored
59%
Out of stock
14.6%
Avg brand age
26 months
Avg seller age
155 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

11 flat

Sellers

159

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

5%

  • Topps47%
  • Panini19%
  • Monopoly10%
  • Generic8%
  • Superious7%
  • HASSENTIAL3%
  • Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.8% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Top soccer cards search terms

  • soccer cards650K/yr
  • soccer trading cards126K/yr
  • fifa cards45K/yr
  • topps soccer cards82K/yr
  • topps chrome soccer43K/yr
  • topps soccer38K/yr
  • panini soccer cards41K/yr
  • match attax48K/yr
  • soccer packs32K/yr
  • soccer cards 202618K/yr
All search terms

Top soccer cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$50K6%$100K9%$150K12%$199K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about soccer cards

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The quality is solid”

Collectibles22%

“fun collectible feeling”

Advertised Vs Actual Product15%

“As advertised”

Fun/Entertainment Experience10%

“Good entertainment”

Value For Money8%

“Good Value”

Gifting Purpose4%

“Great Gift”

Color2%

“The box has rich, vibrant colors”

Design-Overall2%

“the designs are eye catching”

Size-Overall1%

“They are a great size”

Adhesion/Stickiness1%

“Happy with mine got them to go along with my sticker Got only a few duplicates”

What buyers complain about

Value For Money24%

“Too expensive”

Quality-Overall23%

“The cardboard box is extremely low quality and feels cheap”

Advertised Vs Actual Product11%

“Misleading product”

Size-Overall9%

“A box too small”

Color3%

“they all mostly white nothing special”

Product Condition2%

“Not new, not as advertised”

Adhesion/Stickiness2%

“the stickers have really bad quality”

Print Quality2%

“Low quality prints very cheap products not worth what I paid for”

Hard Feel1%

“Pretty rough to get a hit”

Functionality-Overall1%

“It didnt work”

Top return reasons

Advertised Vs Actual Product28%
Value For Money27%
Defective Material/Parts13%
Quality-Overall9%
Size-Overall5%
Product Condition4%
Strength1%
Ethical Trade/Fair Trade1%
Scratch Resistance1%
Material Quality1%

Common questions

Is soccer cards profitable to sell on Amazon United States?
The niche generates $1.7M/yr across 54 tracked products. 32 of 35 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Launch it (67/100).
How competitive is the soccer cards niche?
11 brands and 159 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in soccer cards?
Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for soccer cards peak?
Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the soccer cards niche?
Listings span $5.05–$336.96; the average listing price is $42.89 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.