Soccer
MaybeShoppers spend an estimated $2.8M a year here. But buyers convert on only 1.8% of searches, so Soccer is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 4762
- Market size
- $2.8M/yr4.0M searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 38%top-5 click share · 36 brands · 126 sellers
Flapen Score
Soccer against its category
The dotted line is the Sports & Outdoors average. Past it, Soccer is stronger. Inside it, weaker.
Market
The Soccer market on Amazon at a glance
Shoppers on Amazon United States searched for Soccer 4.0M times last year and spent an estimated $2.8M. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $2.8Ma year
- Peak month
- December4.5× the quietest month
- Top search term
- soccer training equipment638K searches a year
02 · Price
A sale here is worth $38.33.
Listings sell for $38.33 on average, from $9.57 to $265.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $38.33 that is $48K to $57K a year per listing.
- Average price
- $38.33inside the $15 to $100 sweet spot
- Price range
- $9.57–$265.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $48K–$57K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #114 within Soccer. It carries 2,961 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 0.9%
- Average rank
- #114in Soccer
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,961per listing
- Listings tracked
- 47
04 · Newcomers
10 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Soccer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
126
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
38%
Top 20: 75%
Open market
45%
- Brand 114%
- Brand 212%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Soccer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Soccer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soccer training equipment638K/yr
- soccer gifts550K/yr
- soccer stuff318K/yr
- socce153K/yr
- soccer gifts for boys 8-12254K/yr
- soccer training214K/yr
- soccer accessories196K/yr
- soccer equipment180K/yr
- soccer games136K/yr
- soccer toys158K/yr
Reviews and returns
What reviews say buyers love and hate about Soccer
We read the reviews and the return reasons for every product selling here.
“Fell apart in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soccer questions
Answered from the same tracked data.









