Is soccer profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 47 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Launch it (62/100).

How competitive is the soccer niche?

36 brands and 126 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in soccer?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.

When does demand for soccer peak?

Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the soccer niche?

Listings span $9.57–$265.39; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.

soccer

Launch it

A $2.8M/yr market growing +11.3% this quarter with returns at 2.3% — clears our launch bar.

Market size

Incredible$2.8M

$2.8M/yr · 4.0M searches

Avg price

Incredible$38.33

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,961.13

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$9.57–$265.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, soccer is a $2.8M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 62/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

soccer market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: $3.1M–$3.8M; units × avg price
Conversion rate: 1.8%
Avg BSR: #114
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 0.9%
Avg brand age: 28 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

126

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

38%

Top 20: 75%

Open market

45%

YOREPEK14%
adidas12%
SKLZ10%
GHB7%
Amazon Basics6%
ZVD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top soccer search terms

soccer training equipment638K/yr +14.4%1.0% conv.
soccer gifts550K/yr -0.7%0.7% conv.
soccer stuff318K/yr +5.7%0.2% conv.
socce153K/yr +74.1%0.0% conv.
soccer gifts for boys 8-12254K/yr +13.0%1.6% conv.
soccer training214K/yr +23.5%0.9% conv.
soccer accessories196K/yr +16.1%0.2% conv.
soccer equipment180K/yr +10.2%0.4% conv.
soccer games136K/yr +68.8%0.1% conv.
soccer toys158K/yr +38.8%0.5% conv.

All search terms

Top soccer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YOREPEK Soccer Backpack Soccer Bag with Ball Holder and Shoe Compartment

YOREPEK$17.594.7★2,088 rev

adidas Starlancer Club Soccer Ball 1 Pack

adidas$16.534.5★10,025 rev

SKLZ Star-Kick Hands-Free Adjustable Solo Soccer Trainer - Fits Ball Sizes 3 4 and 5 (Volt)

SKLZ$13.274.5★8,806 rev

SKLZ Star-Kick Hands-Free Adjustable Solo Soccer Trainer - Fits Ball Sizes 3 4 and 5 (Black)

SKLZ$14.624.5★8,806 rev

Soccer Training Mat with QR Code Video Tutorials Non-Slip High-Density Footwork Practice Mat for Athletes & Players Professional Ball Control & Dribbling Equipment for Home & Gym Durable Soccer Gift.

ZVD$33.554.1★430 rev

Newest

by launch date

adidas Starlancer Club Soccer Ball 1 Pack

adidas$16.5310,025 rev

1mo ago

Zocomi Initial Soccer Necklace Gifts for Boys Men Soccer Accessories Stuff Drip Stuffers Letter J Pendant Cuban Chain Jewelry Graduation Grad Gifts for Him Toddler Teen Teenage Kids Age 8-12 Black

Zocomi$11.7611 rev

3mo ago

HOPERAN 126FT Soccer Goal for Backyard Outdoor Training Equipment for Kids Teens Adults Sturdy Metal Frame Soccer Net with Target Net Shooting Target & 12 Training Cones Easy Assembly

HOPERAN$138.2010 rev

3mo ago

FIFA World Cup 2026 Ballers Series 1 2 Pack by ZURU Official Licensed Product Surprise Unboxing Soccer Collectible Sports Toy for Boys Ages 3+

ZURU BALLERS$18.56438 rev

6mo ago

Amazon Basics Portable Pop Up Soccer Goal Net for Backyard Practice Training with Carrying Bag 4 x 3 Set of 2 Black

Amazon Basics$27.02211 rev

10mo ago

What buyers say about soccer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Fun/Entertainment Experience12%

“Family fun”

Size-Overall10%

“Fit great”

Value For Money9%

“worth every penny”

Exercise/Sports Suitability4%

“Great for training”

Durability4%

“Nice & Durable”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“Exactly what I wanted”

Brightness/Shine/Glow3%

“for the grandkids it is bright”

Gifting Purpose2%

“a surprise gift”

What buyers complain about

Durability15%

“Fell apart in”

Quality-Overall10%

“Bad quality”

Size-Overall8%

“Runs VERY small”

Value For Money5%

“It is a bit pricey”

Strength5%

“Not very sturdy”

Inflation/Deflation4%

“Deflated”

Functionality-Overall4%

“The code in the box did not work”

Advertised Vs Actual Product3%

“Misleading pictures”

Material Quality3%

“Cheap Material”

Assembly/Installation2%

“Poorly made difficult to put together”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product6%

Value For Money6%

Defective Material/Parts5%

Functionality-Overall4%

Quality-Overall4%

Strength3%

Material Quality2%

Inflation/Deflation2%

Durability2%

Common questions

Is soccer profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 47 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +11.3%. Flapen's verdict: Launch it (62/100).
How competitive is the soccer niche?: 36 brands and 126 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in soccer?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
When does demand for soccer peak?: Demand peaks in Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the soccer niche?: Listings span $9.57–$265.39; the average listing price is $38.33 (sweet spot $15–$100). The average incumbent carries 2,961 reviews — the moat a new listing must climb.