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Soccer

Maybe

Shoppers spend an estimated $2.8M a year here. But buyers convert on only 1.8% of searches, so Soccer is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$2.8M/yr4.0M searches / yr
90-day growth
+11.3%search demand this quarter
Competition
38%top-5 click share · 36 brands · 126 sellers

Flapen Score

Soccer against its category

The dotted line is the Sports & Outdoors average. Past it, Soccer is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soccer market on Amazon at a glance

Shoppers on Amazon United States searched for Soccer 4.0M times last year and spent an estimated $2.8M. The top 5 brands take 50% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
1.8%
Market size, estimated
$2.8Ma year
Peak month
December4.5× the quietest month
Top search term
soccer training equipment638K searches a year

02 · Price

A sale here is worth $38.33.

Listings sell for $38.33 on average, from $9.57 to $265.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $38.33 that is $48K to $57K a year per listing.

Average price
$38.33inside the $15 to $100 sweet spot
Price range
$9.57–$265.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$48K–$57K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #114 within Soccer. It carries 2,961 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.9%
Average rank
#114in Soccer
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,961per listing
Listings tracked
47

04 · Newcomers

10 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Soccer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

126

Top-5 brand share

50%

Top 20: 85%

Top-5 click share

38%

Top 20: 75%

Open market

45%

  • Brand 114%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Soccer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Soccer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soccer training equipment638K/yr
  • soccer gifts550K/yr
  • soccer stuff318K/yr
  • socce153K/yr
  • soccer gifts for boys 8-12254K/yr
  • soccer training214K/yr
  • soccer accessories196K/yr
  • soccer equipment180K/yr
  • soccer games136K/yr
  • soccer toys158K/yr

Reviews and returns

What reviews say buyers love and hate about Soccer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
2.3%of orders come back
“Fell apart in”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Soccer questions

Answered from the same tracked data.