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Snowboard Wax

Fail

Demand is soft, at -92.4% this quarter, so Snowboard Wax is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$344K/yr294K searches / yr
90-day growth
-92.4%search demand this quarter
Competition
61%top-5 click share · 13 brands · 26 sellers

Flapen Score

Snowboard Wax against its category

The dotted line is the Sports & Outdoors average. Past it, Snowboard Wax is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowboard Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Snowboard Wax 294K times last year and spent an estimated $344K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -92.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-92.4%
Conversion, latest week
4.5%
Market size, estimated
$344Ka year
Peak month
January43.1× the quietest month
Top search term
ski wax124K searches a year

02 · Price

A sale here is worth $25.79.

Listings sell for $25.79 on average, from $9.53 to $96.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $25.79 that is $13K to $19K a year per listing.

Average price
$25.79inside the $15 to $100 sweet spot
Price range
$9.53–$96.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #391 within Winter Sports. It carries 583 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#391in Winter Sports
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
583per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Snowboard Wax products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$69K$103K$137K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

18%

  • IGOSKI26%
  • Demon19%
  • Swix15%
  • ZÜMWAX9%
  • DEMON UNITED8%
  • Hertel Ski Wax6%
  • Open — no brand owns it (7 brands, 18%)

Demand

Snowboard Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 43.1×

Search terms

Top Snowboard Wax search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ski wax124K/yr
  • snowboard wax140K/yr
  • ski & snowboard wax6K/yr
  • sled wax3K/yr
  • snow wax2K/yr
  • wax for skis2K/yr
  • snowboarding wax5K/yr
  • snow board wax5K/yr
  • wax snowboard2K/yr
  • wax for snowboard4K/yr

Reviews and returns

What reviews say buyers love and hate about Snowboard Wax

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
10%of negative reviews mention “Value For Money”
1.5%of orders come back
“But pricey”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Snowboard Wax questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data