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Snow Board

Fail

Demand is soft, at -89.7% this quarter, so Snow Board is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$201K/yr888K searches / yr
90-day growth
-89.7%search demand this quarter
Competition
46%top-5 click share · 15 brands · 40 sellers

Flapen Score

Snow Board against its category

The dotted line is the Sports & Outdoors average. Past it, Snow Board is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Board market on Amazon at a glance

Shoppers on Amazon United States searched for Snow Board 888K times last year and spent an estimated $201K. The top 5 brands take 79% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -89.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months
888K
Growth, 90 days vs prior 90
-89.7%
Conversion, latest week
0.1%
Market size, estimated
$201Ka year
Top search term
snowboards141K searches a year

02 · Price

A sale here is worth $188.19.

Listings sell for $188.19 on average, from $9.09 to $778.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $188.19 that is $0 to $19K a year per listing.

Average price
$188.19above the $15 to $100 sweet spot
Price range
$9.09–$778.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #564 within Winter Sports. It carries 2,248 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
58%
Out of stock, average day
25.3%
Average rank
#564in Winter Sports
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,248per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Snow Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

40

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

18%

  • Brand 135%
  • Brand 225%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 63%

Demand

Snow Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 37.4× · 10 of 12 months tracked

Search terms

Top Snow Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowboards141K/yr
  • burton snowboard97K/yr
  • snow board150K/yr
  • kids snowboard126K/yr
  • mens snowboard46K/yr
  • snowboards for men27K/yr
  • womens snowboard44K/yr
  • snow boards31K/yr
  • snowboard women21K/yr
  • snowboard burton13K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Board

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
15%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Way too big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Snow Board questions

Answered from the same tracked data.