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Snorkeling Goggles

Fail

The top 5 products take 85% of clicks, so Snorkeling Goggles is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$113K/yr104K searches / yr
90-day growth
+189.8%search demand this quarter
Competition
85%top-5 click share · 8 brands · 21 sellers

Flapen Score

Snorkeling Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Snorkeling Goggles is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snorkeling Goggles market on Amazon at a glance

Shoppers on Amazon United States searched for Snorkeling Goggles 104K times last year and spent an estimated $113K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +189.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+189.8%
Conversion, latest week
6.5%
Market size, estimated
$113Ka year
Peak month
July6.6× the quietest month
Top search term
swim masks for adults37K searches a year

02 · Price

A sale here is worth $16.81.

Listings sell for $16.81 on average, from $9.98 to $34.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.81 that is $4K to $8K a year per listing.

Average price
$16.81inside the $15 to $100 sweet spot
Price range
$9.98–$34.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Water Sports. It carries 3,848 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#104in Water Sports
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,848per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Snorkeling Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

21

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

5%

  • Brand 138%
  • Brand 237%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Snorkeling Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.6×

Search terms

Top Snorkeling Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim masks for adults37K/yr
  • full face goggles17K/yr
  • adult swim mask18K/yr
  • swimming mask adult14K/yr
  • swim mask adult7K/yr
  • pool mask adult3K/yr
  • speedo swim mask3K/yr
  • full face goggles adult3K/yr
  • water mask for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Snorkeling Goggles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Leak-Proof”
3.4%of orders come back
“sometimes they leak just a little bit”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Snorkeling Goggles questions

Answered from the same tracked data.