smp
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great127.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$139.03avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$14.09–$274.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 36K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smp is a $88K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
smp market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $35K–$70K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #797
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 32%
- Out of stock
- 3.9%
- Avg brand age
- 64 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- SMP90%
- Selle Italia4%
- WIKUS3%
- Sociedad Mexicana de Parrilleros SMP2%
- Zero Shine2%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — +20.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top smp search terms
- smp14K/yr
- selle smp saddle8K/yr
- selle smp8K/yr
- smp saddle6K/yr
Top smp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Selle SMP TRK Saddle Large - Matt Black
SMP$77.824.7★81 rev
Selle SMP TRK Gel Saddle Black - Medium
SMP$88.684.5★395 rev
Selle SMP TRK Medium Saddle Black
SMP$82.734.6★557 rev
SMP4Bike Selle SMP TRK Medium MATT Black Saddle
SMP$78.014.6★136 rev
Selle SMP Hybrid Saddle - Matt Black Lenght 275 mm x Width 140 mm
SMP$106.514.5★14 rev
Newest
by launch date
SMP Selle EVO Plus Saddle with Steel Rails (Black)
SMP$274.197 rev
Selle SMP TRK Gel Saddle Black - Large
Selle Italia$86.9065 rev
Zero Shine Jar - smp matte 2.0
Zero Shine$30.10365 rev
SMP Unisex - Adult VT20C Gel Saddle Selle Multi-Colour One Size
SMP$185.581 rev
Selle SMP F30c S.I. Saddle Black 150Mm
SMP$222.552 rev
Trending
90-day click momentumSMP Unisex - Adult VT20C Gel Saddle Selle Multi-Colour One Size
SMP$185.584.0★
Selle SMP Plus Saddle - Black
SMP$235.914.8★
SMP Selle EVO Plus Saddle with Steel Rails (Black)
SMP$274.194.6★
Selle SMP TRK Saddle Large - Matt Black
SMP$77.824.7★
Selle SMP TRK Saddle Red Large
SMP$81.254.5★
What buyers say about smp
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“The saddle is of good quality”
“Simply wonderful, it gives a different flavor to every meal”
“Great saddle and worth it”
“Seat is the most comfortable”
“XL is a good fit for me”
“Outer skin is durable”
“The sturdiness and quality of the seat is beyond reproach,”
“Knurled rails provide excellent grip for the seat post”
What buyers complain about
“Tricky to fit”
“Do not use generously, very strong”
“Smokey salty”
“Does NOT taste like applewood”
“If you're looking for a saddle with some padding this definitely isn't the one”
“as I approached mile 2 the discomfort was setting in”
“the shape is a little weird when it comes to fit”
“Since this seat is failing from poor quality of material I reached out to the company”
“it was already failing”
Top return reasons
Common questions
- Is smp profitable to sell on Amazon United States?
- The niche generates $88K/yr across 19 tracked products. 90-day search growth is +20.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the smp niche?
- 5 brands and 50 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smp?
- Top complaints mined from reviews: Size-Overall, Strength, Salt Content. The return rate is 2.7%.
- When does demand for smp peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the smp niche?
- Listings span $14.09–$274.19; the average listing price is $139.03 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.