- Flapen Score
- 38 / 100Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 4738
- Market size
- $88K/yr36K searches / yr
- 90-day growth
- +20.7%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 50 sellers
Flapen Score
Smp against its category
The dotted line is the Sports & Outdoors average. Past it, Smp is stronger. Inside it, weaker.
Market
The Smp market on Amazon at a glance
Shoppers on Amazon United States searched for Smp 36K times last year and spent an estimated $88K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +20.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $88Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- smp14K searches a year
02 · Price
A sale here is worth $139.03.
Listings sell for $139.03 on average, from $14.09 to $274.19. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $139.03 that is $0 to $14K a year per listing.
- Average price
- $139.03above the $15 to $100 sweet spot
- Price range
- $14.09–$274.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #797 within Parts & Components. It carries 127 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 58%
- Out of stock, average day
- 3.9%
- Average rank
- #797in Parts & Components
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 127per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Smp products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Selle SMP TRK Saddle Large - Matt Black
- Price
- $77.82
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 13y ago

Selle SMP TRK Gel Saddle Black - Medium
- Price
- $88.68
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 12y ago

Selle SMP TRK Medium Saddle Black
- Price
- $82.73
- Rating
- 4.6/5
- Reviews
- 557
- Age
- 11y ago

SMP4Bike Selle SMP TRK Medium MATT Black Saddle
- Price
- $78.01
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 13y ago

Selle SMP Hybrid Saddle - Matt Black Lenght 275 mm x Width 140 mm
- Price
- $106.51
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 6y ago
Trending
estimated 90-day click momentum
SMP Unisex - Adult VT20C Gel Saddle Selle Multi-Colour One Size
- Price
- $185.58
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Selle SMP Plus Saddle - Black
- Price
- $235.91
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 15y ago

SMP Selle EVO Plus Saddle with Steel Rails (Black)
- Price
- $274.19
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago

Selle SMP TRK Saddle Large - Matt Black
- Price
- $77.82
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 13y ago

Selle SMP TRK Saddle Red Large
- Price
- $81.25
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 7y ago
Newest
by launch date
SMP Selle EVO Plus Saddle with Steel Rails (Black)
- Price
- $274.19
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago

Selle SMP TRK Gel Saddle Black - Large
- Price
- $86.90
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 2y ago

Zero Shine Jar - smp matte 2.0
- Price
- $30.10
- Rating
- 4.6/5
- Reviews
- 365
- Age
- 2y ago

SMP Unisex - Adult VT20C Gel Saddle Selle Multi-Colour One Size
- Price
- $185.58
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2y ago

Selle SMP F30c S.I. Saddle Black 150Mm
- Price
- $222.55
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- SMP90%
- Selle Italia4%
- WIKUS3%
- Sociedad Mexicana de Parrilleros SMP2%
- Zero Shine2%
Demand
Smp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Smp search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smp14K/yr
- selle smp saddle8K/yr
- selle smp8K/yr
- smp saddle6K/yr
Reviews and returns
What reviews say buyers love and hate about Smp
We read the reviews and the return reasons for every product selling here.
“Tricky to fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smp questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









