Smb
MaybeThe average product has only 109 reviews. But shoppers spend an estimated $67K a year here, so Smb is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 4756
- Market size
- $67K/yr61K searches / yr
- 90-day growth
- +35.2%search demand this quarter
- Competition
- 40%top-5 click share · 19 brands · 128 sellers
Flapen Score
Smb against its category
The dotted line is the Sports & Outdoors average. Past it, Smb is stronger. Inside it, weaker.
Market
The Smb market on Amazon at a glance
Shoppers on Amazon United States searched for Smb 61K times last year and spent an estimated $67K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +35.2%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $67Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- smb scuba13K searches a year
02 · Price
A sale here is worth $47.15.
Listings sell for $47.15 on average, from $10.66 to $104.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $47.15 that is $0 to $5K a year per listing.
- Average price
- $47.15inside the $15 to $100 sweet spot
- Price range
- $10.66–$104.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #199 within Water Sports. It carries 109 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 0.8%
- Average rank
- #199in Water Sports
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 109per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Smb products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LalaKoo Diving Surface Marker Buoy Set SMB 5ft High Visibility Inflatable Scuba Signal Tube Safety Sausage with 100ft Diving Spool Reel and Clip
- Price
- $48.65
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 2y ago

XS Scuba Quick Launch Marker Buoy - Orange
- Price
- $104.97
- Rating
- 4.9/5
- Reviews
- 123
- Age
- 5y ago

Pecihiko Surface Marker Buoy 4ft Scuba Diving Surface Marker Signal Tube with Reflective Strip and Plastic Clip (Orange)
- Price
- $25.81
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 4y ago

Scuba Choice 4 Surface Marker Buoy Signal Tube Orange - Durable Nylon TPU Compact BCD Pocket Fit Easy Oral Inflator Diver Below Print with Plastic Clip for Diving Safety
- Price
- $24.15
- Rating
- 4.6/5
- Reviews
- 639
- Age
- 11y ago

Surface Marker Buoy Scuba with Reel 5ft High Visibility Diving Open Bottom Signal Tube Safety Sausage with Pouch Bag 100ft ABS Dive Reel and Steel Double-Ended Bolt Snap (Hi-Vi Red)
- Price
- $52.88
- Rating
- 3.9/5
- Reviews
- 97
- Age
- 2y ago
Trending
estimated 90-day click momentum
SCUBAPRO Surface Marker Buoy 210D Nylon Orange 4.5 ft
- Price
- $84.01
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 7y ago

Lindy Marker Buoy for Fishing - Internal Ballast Weights and 60 ft of Rot-Proof Cord Hot Orange
- Price
- $11.91
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 16y ago

Pecihiko Surface Marker Buoy 5ft Scuba SMB High Visibility Open Bottom Dive Buoy with Oral Inflator OPV and Reflective Strip Inflatable Signal Tube Safety Sausage (Orange+Fluorescent Yellow)
- Price
- $34.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

4ft Yellow Scuba Diving SMB Open Bottom Surface Marker Buoy with Safety Sausage with 49ft Alloy Dive Reel and Double-Ended Bolt Clip for Underwater Sports Blue
- Price
- $46.30
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 5y ago

Surface Marker Buoy Scuba Diving SMB Marker Buoy Safety Sausage for Scuba Diving SMB 5ft DSMB Diver Below Signal Tube with Metal Finger Spool 98ft Dive Reel 316 Double End Hook Whistle Bag (Orange)
- Price
- $48.62
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Pecihiko Surface Marker Buoy 5ft Scuba SMB High Visibility Open Bottom Dive Buoy with Oral Inflator OPV and Reflective Strip Inflatable Signal Tube Safety Sausage (Orange+Fluorescent Yellow)
- Price
- $34.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 9mo ago

Surface Marker Buoy Scuba Diving SMB Marker Buoy Safety Sausage for Scuba Diving SMB 5ft DSMB Diver Below Signal Tube with Metal Finger Spool 98ft Dive Reel 316 Double End Hook Whistle Bag (Pink)
- Price
- $48.74
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Surface Marker Buoy Scuba Diving SMB Marker Buoy Safety Sausage for Scuba Diving SMB 5ft DSMB Diver Below Signal Tube with Metal Finger Spool 98ft Dive Reel 316 Double End Hook Whistle Bag (Orange)
- Price
- $48.62
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

JUSTOOP 5ft Surface Marker Buoy Set (SMB) Inflatable Scuba Signal Tube with Reflective Strip Scuba Diving Open Bottom Float for Underwater Diving Snorkeling with 100ft Diving Spool Reel and Clip
- Price
- $46.11
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2y ago

Villozxiny 4ft Surface Marker Buoy Hi-Vi Inflatable Scuba Signal Tube with Reflective Strip Scuba Diving Open Bottom Float (SMB) for Underwater Diving Snorkeling
- Price
- $28.90
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
128
Est. top-5 brand share
53%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 78%
Open market
38%
- Pecihiko12%
- Pluzluce11%
- LalaKoo10%
- Owekfifv10%
- XS Scuba10%
- Seafard10%
Demand
Smb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Smb search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smb scuba13K/yr
- surface marker buoy scuba11K/yr
- smb10K/yr
- dsmb7K/yr
- dsmb scuba6K/yr
- scuba smb6K/yr
- surface marker buoy5K/yr
- dive marker buoy3K/yr
Reviews and returns
What reviews say buyers love and hate about Smb
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smb questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









