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Smb

Maybe

The average product has only 109 reviews. But shoppers spend an estimated $67K a year here, so Smb is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$67K/yr61K searches / yr
90-day growth
+35.2%search demand this quarter
Competition
40%top-5 click share · 19 brands · 128 sellers

Flapen Score

Smb against its category

The dotted line is the Sports & Outdoors average. Past it, Smb is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smb market on Amazon at a glance

Shoppers on Amazon United States searched for Smb 61K times last year and spent an estimated $67K. The top 5 brands take 53% of clicks. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+35.2%
Conversion, latest week
2.3%
Market size, estimated
$67Ka year
Peak month
July1.8× the quietest month
Top search term
smb scuba13K searches a year

02 · Price

A sale here is worth $47.15.

Listings sell for $47.15 on average, from $10.66 to $104.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $47.15 that is $0 to $5K a year per listing.

Average price
$47.15inside the $15 to $100 sweet spot
Price range
$10.66–$104.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #199 within Water Sports. It carries 109 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
0.8%
Average rank
#199in Water Sports
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
109per listing
Listings tracked
46

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Smb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

128

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

38%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 510%
  • Brand 610%

Demand

Smb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Smb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smb scuba13K/yr
  • surface marker buoy scuba11K/yr
  • smb10K/yr
  • dsmb7K/yr
  • dsmb scuba6K/yr
  • scuba smb6K/yr
  • surface marker buoy5K/yr
  • dive marker buoy3K/yr

Reviews and returns

What reviews say buyers love and hate about Smb

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Quality-Overall”
3.8%of orders come back
“Cheap”
A buyer, on “Quality-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smb questions

Answered from the same tracked data.