Smart Ring

Shoppers searched for this 20.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.3M a year.

Searches, last 12 months

20.0M

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

0.3%

Market size, estimated

$7.3Ma year

Peak month

December2.5× the quietest month

Top search term

oura ring7.1M searches a year

Listings sell for $140.77 on average, from $7.79 to $490.21. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $140.77 that is $211K to $282K a year per listing.

Average price

$140.77above the $15 to $100 sweet spot

Price range

$7.79–$490.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$211K–$282K

Returns

11.4%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #206 within Fitness Technology. It carries 1,538 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#206in Fitness Technology

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,538per listing

Listings tracked

48

27 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

19Amazon's first-year sales bar

Average brand age

33 months