Small Soft Sided Cooler

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +88.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

+88.1%

Conversion, latest week

2.2%

Market size, estimated

$95Ka year

Top search term

pop up cooler12K searches a year

Listings sell for $38.36 on average, from $6.83 to $189.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.36 that is $0 to $4K a year per listing.

Average price

$38.36inside the $15 to $100 sweet spot

Price range

$6.83–$189.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #125 within Camp Kitchen. It carries 6,522 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

0.1%

Average rank

#125in Camp Kitchen

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,522per listing

Listings tracked

40

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months