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Small Shin Guards

Fail

Demand is soft, at -6.2% this quarter, so Small Shin Guards is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$234K/yr497K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 22 sellers

Flapen Score

Small Shin Guards against its category

The dotted line is the Sports & Outdoors average. Past it, Small Shin Guards is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Shin Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Small Shin Guards 497K times last year and spent an estimated $234K. The top 5 brands take 67% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
4.2%
Market size, estimated
$234Ka year
Peak month
September2.0× the quietest month
Top search term
mini shin guards soccer165K searches a year

02 · Price

A sale here is worth $11.22.

Listings sell for $11.22 on average, from $4.87 to $26.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.22 that is $8K to $11K a year per listing.

Average price
$11.22under the $15 to $100 sweet spot
Price range
$4.87–$26.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Soccer. It carries 367 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#90in Soccer
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
21

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Shin Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

25%

  • Brand 122%
  • Brand 215%
  • Brand 313%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Small Shin Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Small Shin Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini shin guards soccer165K/yr
  • mini shin guards107K/yr
  • small shin guards51K/yr
  • mini shin pads29K/yr
  • mini shinguards25K/yr
  • small shin guards soccer26K/yr
  • small shin pads17K/yr
  • shin guards small12K/yr
  • shin guards mini10K/yr
  • tiny shin guards6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Shin Guards

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
62%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Apparently, I misread the sizing”
A buyer, on “Size-Overall”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Shin Guards questions

Answered from the same tracked data.