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Small Fishing Pole

Fail

Demand is soft, at -77.8% this quarter, so Small Fishing Pole is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$44K/yr92K searches / yr
90-day growth
-77.8%search demand this quarter
Competition
39%top-5 click share · 12 brands · 28 sellers

Flapen Score

Small Fishing Pole against its category

The dotted line is the Sports & Outdoors average. Past it, Small Fishing Pole is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Fishing Pole market on Amazon at a glance

Shoppers on Amazon United States searched for Small Fishing Pole 92K times last year and spent an estimated $44K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -77.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-77.8%
Conversion, latest week
1.1%
Market size, estimated
$44Ka year
Peak month
February2.8× the quietest month
Top search term
ice rod12K searches a year

02 · Price

A sale here is worth $43.90.

Listings sell for $43.90 on average, from $7.01 to $95.52. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $43.90 that is $0 to $4K a year per listing.

Average price
$43.90inside the $15 to $100 sweet spot
Price range
$7.01–$95.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #429 within Rod & Reel Combos. It carries 202 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
98%
Out of stock, average day
29.7%
Average rank
#429in Rod & Reel Combos
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
202per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Small Fishing Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

28

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

5%

  • Brand 181%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Small Fishing Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Small Fishing Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice rod12K/yr
  • ice fishing rod and reel16K/yr
  • ice fishing rod & reel combos6K/yr
  • ice rods5K/yr
  • ugly stick ice fishing rod6K/yr
  • ice fishing poles and reels combo8K/yr
  • ugly stik ice fishing rod4K/yr
  • ice fishing rod combo8K/yr
  • ice fishing combo rod and reel7K/yr
  • ultra light ice fishing rod6K/yr

Reviews and returns

What reviews say buyers love and hate about Small Fishing Pole

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Very small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Fishing Pole questions

Answered from the same tracked data.