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Slide Board

Fail

Demand is soft, at -31.0% this quarter, so Slide Board is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$396K/yr167K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
77%top-5 click share · 10 brands · 27 sellers

Flapen Score

Slide Board against its category

The dotted line is the Sports & Outdoors average. Past it, Slide Board is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slide Board market on Amazon at a glance

Shoppers on Amazon United States searched for Slide Board 167K times last year and spent an estimated $396K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
2.6%
Market size, estimated
$396Ka year
Peak month
November2.3× the quietest month
Top search term
slide board75K searches a year

02 · Price

A sale here is worth $91.64.

Listings sell for $91.64 on average, from $24.12 to $232.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $91.64 that is $9K to $23K a year per listing.

Average price
$91.64inside the $15 to $100 sweet spot
Price range
$24.12–$232.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$9K–$23K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #261 within Balance Trainers. It carries 1,012 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
5.5%
Average rank
#261in Balance Trainers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,012per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Slide Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 139%
  • Brand 220%
  • Brand 314%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Slide Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Slide Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slide board75K/yr
  • sliding board36K/yr
  • slide boards for exercise25K/yr
  • slideboard6K/yr
  • hockey slide board8K/yr
  • slide boards4K/yr
  • exercise slide board5K/yr
  • skating slide board3K/yr
  • slider board3K/yr
  • slide board for working out2K/yr

Reviews and returns

What reviews say buyers love and hate about Slide Board

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
2.2%of orders come back
“So it a bit narrower then what I used in the past”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Slide Board questions

Answered from the same tracked data.