Skip to content

Slick Honey

Fail

The top 5 brands take 100% of clicks, so Slick Honey is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$79K/yr22K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
87%top-5 click share · 4 brands · 50 sellers

Flapen Score

Slick Honey against its category

The dotted line is the Sports & Outdoors average. Past it, Slick Honey is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slick Honey market on Amazon at a glance

Shoppers on Amazon United States searched for Slick Honey 22K times last year and spent an estimated $79K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
16.6%
Market size, estimated
$79Ka year
Peak month
May1.6× the quietest month
Top search term
sram butter11K searches a year

02 · Price

A sale here is worth $21.58.

Listings sell for $21.58 on average, from $11.03 to $44.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.58 that is $5K to $11K a year per listing.

Average price
$21.58inside the $15 to $100 sweet spot
Price range
$11.03–$44.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Bike Tools & Maintenance. It carries 1,573 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#39in Bike Tools & Maintenance
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,573per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Slick Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 237%
  • Brand 315%
  • Brand 46%

Demand

Slick Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Slick Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sram butter11K/yr
  • slick honey5K/yr
  • slick honey bike grease4K/yr
  • sram butter grease3K/yr

Reviews and returns

What reviews say buyers love and hate about Slick Honey

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “De-Grease”
22%of negative reviews mention “Thickness”
0.7%of orders come back
“It comes out thick”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Slick Honey questions

Answered from the same tracked data.