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Slant Board

Maybe

Shoppers spend an estimated $4.0M a year here. But demand is soft, at -1.6% this quarter, so Slant Board is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 8,101 Sports & Outdoors niches · +17 vs the category median of 47
Market size
$4.0M/yr1.6M searches / yr
90-day growth
-1.6%search demand this quarter
Competition
57%top-5 click share · 23 brands · 27 sellers

Flapen Score

Slant Board against its category

The dotted line is the Sports & Outdoors average. Past it, Slant Board is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slant Board market on Amazon at a glance

Shoppers on Amazon United States searched for Slant Board 1.6M times last year and spent an estimated $4.0M. The top 5 brands take 61% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.0M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
8.3%
Market size, estimated
$4.0Ma year
Peak month
May1.7× the quietest month
Top search term
slant board589K searches a year

02 · Price

A sale here is worth $30.89.

Listings sell for $30.89 on average, from $16.86 to $58.23. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $30.89 that is $154K to $185K a year per listing.

Average price
$30.89inside the $15 to $100 sweet spot
Price range
$16.86–$58.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$154K–$185K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #201 within Cardio Training. It carries 983 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#201in Cardio Training
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
983per listing
Listings tracked
26

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Slant Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

27

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

57%

Top 20: 94%

Open market

35%

  • Brand 122%
  • Brand 216%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Slant Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Slant Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slant board589K/yr
  • slant boards for exercise205K/yr
  • calf stretch board151K/yr
  • velour board110K/yr
  • slant board for calf stretching95K/yr
  • stretch board38K/yr
  • slant24K/yr
  • incline board54K/yr
  • slant board for squats46K/yr
  • calf stretcher slant board54K/yr

Reviews and returns

What reviews say buyers love and hate about Slant Board

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.2%of orders come back
“Broke first use”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Slant Board questions

Answered from the same tracked data.