Is Sklz Soccer Goal profitable to sell on Amazon United States?

Flapen scores Sklz Soccer Goal 42 out of 100 on Amazon United States, a Fail. Shoppers spend $53K a year across 20 tracked products. 5 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +73.5% in the last 90 days.

How competitive is the Sklz Soccer Goal niche on Amazon United States?

7 brands and 17 sellers compete in Sklz Soccer Goal on Amazon United States. The top 5 Sklz Soccer Goal products take 62% of clicks, and the top 5 brands take 97%.

What does it cost to enter the Sklz Soccer Goal niche?

Sklz Soccer Goal sells for $95.18 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $14.62 to $199.45. The average product has 940 reviews, the count a new listing must catch up to.

Sklz Soccer Goal

Fail

The top 5 brands take 97% of clicks, so Sklz Soccer Goal is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size: $53K/yr16K searches / yr
90-day growth: +73.5%search demand this quarter
Competition: 62%top-5 click share · 7 brands · 17 sellers

Flapen Score

Sklz Soccer Goal against its category

The dotted line is the Sports & Outdoors average. Past it, Sklz Soccer Goal is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Sklz Soccer Goal market on Amazon at a glance

Shoppers on Amazon United States searched for Sklz Soccer Goal 16K times last year and spent an estimated $53K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months: 16K
Growth, 90 days vs prior 90: +73.5%
Conversion, latest week: 3.4%
Market size, estimated: $53Ka year
Top search term: sklz soccer goal14K searches a year

02 · Price

A sale here is worth $95.18.

Listings sell for $95.18 on average, from $14.62 to $199.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $95.18 that is $0 to $10K a year per listing.

Average price: $95.18inside the $15 to $100 sweet spot
Price range: $14.62–$199.45
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: $0–$10K
Returns: 4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #154 within Field, Court & Rink Equipment. It carries 940 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 80%
Out of stock, average day: 0.0%
Average rank: #154in Field, Court & Rink Equipment
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 940per listing
Listings tracked: 20

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 5Amazon's first-year sales bar
Average brand age: 49 months

Products