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Skinny Water Bottle

Fail

Buyers convert on only 1.1% of searches, so Skinny Water Bottle is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$73K/yr323K searches / yr
90-day growth
+14.9%search demand this quarter
Competition
42%top-5 click share · 15 brands · 370 sellers

Flapen Score

Skinny Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Skinny Water Bottle is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skinny Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Skinny Water Bottle 323K times last year and spent an estimated $73K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+14.9%
Conversion, latest week
1.1%
Market size, estimated
$73Ka year
Peak month
August1.9× the quietest month
Top search term
skinny water bottle70K searches a year

02 · Price

A sale here is worth $20.37.

Listings sell for $20.37 on average, from $8.13 to $28.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.37 that is $0 to $2K a year per listing.

Average price
$20.37inside the $15 to $100 sweet spot
Price range
$8.13–$28.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #190 within Sports Water Bottles. It carries 8,084 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#190in Sports Water Bottles
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
8,084per listing
Listings tracked
36

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Skinny Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

370

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

12%

  • Brand 172%
  • Brand 26%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 12%)

Demand

Skinny Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Skinny Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skinny water bottle70K/yr
  • owala twist43K/yr
  • owala free sip twist47K/yr
  • owala freesip twist31K/yr
  • slim insulated water bottle22K/yr
  • narrow water bottle18K/yr
  • airplane water bottle10K/yr
  • skinny insulated water bottle8K/yr
  • thin water bottles for backpacks10K/yr
  • freesip twist8K/yr

Reviews and returns

What reviews say buyers love and hate about Skinny Water Bottle

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Temperature Retention”
22%of negative reviews mention “Leak-Proof”
3.1%of orders come back
“They leak”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skinny Water Bottle questions

Answered from the same tracked data.