Skinny Water Bottle
FailBuyers convert on only 1.1% of searches, so Skinny Water Bottle is a Fail.
- Flapen Score
- 41 / 100Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 4741
- Market size
- $73K/yr323K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 370 sellers
Flapen Score
Skinny Water Bottle against its category
The dotted line is the Sports & Outdoors average. Past it, Skinny Water Bottle is stronger. Inside it, weaker.
Market
The Skinny Water Bottle market on Amazon at a glance
Shoppers on Amazon United States searched for Skinny Water Bottle 323K times last year and spent an estimated $73K. The top 5 brands take 86% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $73Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- skinny water bottle70K searches a year
02 · Price
A sale here is worth $20.37.
Listings sell for $20.37 on average, from $8.13 to $28.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.37 that is $0 to $2K a year per listing.
- Average price
- $20.37inside the $15 to $100 sweet spot
- Price range
- $8.13–$28.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #190 within Sports Water Bottles. It carries 8,084 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #190in Sports Water Bottles
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 8,084per listing
- Listings tracked
- 36
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Skinny Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
370
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
12%
- Brand 172%
- Brand 26%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (9 brands, 12%)
Demand
Skinny Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Skinny Water Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- skinny water bottle70K/yr
- owala twist43K/yr
- owala free sip twist47K/yr
- owala freesip twist31K/yr
- slim insulated water bottle22K/yr
- narrow water bottle18K/yr
- airplane water bottle10K/yr
- skinny insulated water bottle8K/yr
- thin water bottles for backpacks10K/yr
- freesip twist8K/yr
Reviews and returns
What reviews say buyers love and hate about Skinny Water Bottle
We read the reviews and the return reasons for every product selling here.
“They leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Skinny Water Bottle questions
Answered from the same tracked data.









