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Ski Sunglasses

Fail

Demand is soft, at -75.2% this quarter, so Ski Sunglasses is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$23K/yr78K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
40%top-5 click share · 35 brands · 63 sellers

Flapen Score

Ski Sunglasses against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Sunglasses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Sunglasses 78K times last year and spent an estimated $23K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
0.9%
Market size, estimated
$23Ka year
Peak month
January7.8× the quietest month
Top search term
ski sunglasses28K searches a year

02 · Price

A sale here is worth $33.22.

Listings sell for $33.22 on average, from $9.09 to $201.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.22 that is $0 to $3K a year per listing.

Average price
$33.22inside the $15 to $100 sweet spot
Price range
$9.09–$201.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #557 within Sports Sunglasses. It carries 3,196 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#557in Sports Sunglasses
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,196per listing
Listings tracked
47

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ski Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

63

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

40%

Top 20: 74%

Open market

52%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Ski Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Ski Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski sunglasses28K/yr
  • ski sunglasses for men9K/yr
  • ski sunglasses women14K/yr
  • snow sunglasses for men6K/yr
  • snowboarding sunglasses3K/yr
  • skiing sunglasses4K/yr
  • sunglasses for snow4K/yr
  • snowboard sunglasses4K/yr
  • winter sunglasses6K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Sunglasses

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
22%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Too big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ski Sunglasses questions

Answered from the same tracked data.