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Ski Straps

Fail

Demand is soft, at -84.3% this quarter, so Ski Straps is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$64K/yr124K searches / yr
90-day growth
-84.3%search demand this quarter
Competition
45%top-5 click share · 24 brands · 49 sellers

Flapen Score

Ski Straps against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Straps is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Straps market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Straps 124K times last year and spent an estimated $64K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-84.3%
Conversion, latest week
3.7%
Market size, estimated
$64Ka year
Peak month
December25.2× the quietest month
Top search term
ski straps67K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $7.67 to $27.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.70 that is $1K to $3K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$7.67–$27.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #1,011 within Winter Sports. It carries 807 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
19.1%
Average rank
#1,011in Winter Sports
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
807per listing
Listings tracked
34

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ski Straps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

49

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

45%

Top 20: 85%

Open market

36%

  • Brand 121%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Ski Straps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 25.2×

Search terms

Top Ski Straps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski straps67K/yr
  • ski strap33K/yr
  • ski straps rubber6K/yr
  • ski straps velcro6K/yr
  • velcro ski straps4K/yr
  • ski ties3K/yr
  • ski band3K/yr
  • ski wrap3K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Straps

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
5.1%of orders come back
“Broke on first use”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ski Straps questions

Answered from the same tracked data.