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Ski Shin Guards

Fail

Demand is soft, at -97.2% this quarter, so Ski Shin Guards is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$46K/yr298K searches / yr
90-day growth
-97.2%search demand this quarter
Competition
56%top-5 click share · 14 brands · 17 sellers

Flapen Score

Ski Shin Guards against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Shin Guards is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Shin Guards market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Shin Guards 298K times last year and spent an estimated $46K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-97.2%
Conversion, latest week
0.8%
Market size, estimated
$46Ka year
Peak month
December343.9× the quietest month
Top search term
ski shin guards78K searches a year

02 · Price

A sale here is worth $19.61.

Listings sell for $19.61 on average, from $9.19 to $42.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.61 that is $2K to $5K a year per listing.

Average price
$19.61inside the $15 to $100 sweet spot
Price range
$9.19–$42.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #610 within Soccer. It carries 768 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#610in Soccer
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
768per listing
Listings tracked
23

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ski Shin Guards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

21%

  • Brand 125%
  • Brand 217%
  • Brand 317%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Ski Shin Guards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 343.9×

Search terms

Top Ski Shin Guards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski shin guards78K/yr
  • shin pads for skiing7K/yr
  • ski shin pads15K/yr
  • ski guards61K/yr
  • ski socks padded shin7K/yr
  • ski boot shin pad2K/yr
  • shin protector for skiing8K/yr
  • ski shin protector3K/yr
  • ski shin guards gel12K/yr
  • ski boot shin guards5K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Shin Guards

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Medium is too tight”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ski Shin Guards questions

Answered from the same tracked data.