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Ski Goggles

Fail

Demand is soft, at -91.9% this quarter, so Ski Goggles is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$3.3M/yr3.9M searches / yr
90-day growth
-91.9%search demand this quarter
Competition
71%top-5 click share · 8 brands · 25 sellers

Flapen Score

Ski Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Goggles is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Goggles market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Goggles 3.9M times last year and spent an estimated $3.3M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -91.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-91.9%
Conversion, latest week
1.5%
Market size, estimated
$3.3Ma year
Peak month
January36.4× the quietest month
Top search term
ski goggles1.5M searches a year

02 · Price

A sale here is worth $55.84.

Listings sell for $55.84 on average, from $9.00 to $208.78. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $55.84 that is $279K to $335K a year per listing.

Average price
$55.84inside the $15 to $100 sweet spot
Price range
$9.00–$208.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$279K–$335K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Winter Sports. It carries 2,854 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Winter Sports
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,854per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ski Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

25

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 138%
  • Brand 234%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ski Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 36.4×

Search terms

Top Ski Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski goggles1.5M/yr
  • ski goggles men427K/yr
  • snow goggles304K/yr
  • snowboard goggles357K/yr
  • ski goggles women353K/yr
  • otg goggles23K/yr
  • ski glasses62K/yr
  • snowboarding goggles216K/yr
  • snow sports goggles32K/yr
  • skiing goggles60K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Goggles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
10.7%of orders come back
“Poor fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ski Goggles questions

Answered from the same tracked data.