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Ski Boots

Fail

Demand is soft, at -90.7% this quarter, so Ski Boots is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$268K/yr214K searches / yr
90-day growth
-90.7%search demand this quarter
Competition
29%top-5 click share · 30 brands · 65 sellers

Flapen Score

Ski Boots against its category

The dotted line is the Sports & Outdoors average. Past it, Ski Boots is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ski Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Ski Boots 214K times last year and spent an estimated $268K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -90.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-90.7%
Conversion, latest week
0.7%
Market size, estimated
$268Ka year
Peak month
January26.5× the quietest month
Top search term
ski boots men67K searches a year

02 · Price

A sale here is worth $189.88.

Listings sell for $189.88 on average, from $13.02 to $728.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $189.88 that is $0 to $19K a year per listing.

Average price
$189.88above the $15 to $100 sweet spot
Price range
$13.02–$728.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 19.3% of listings are out of stock. The average listing ranks #198 within Winter Sports. It carries 1,786 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
64%
Out of stock, average day
19.3%
Average rank
#198in Winter Sports
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,786per listing
Listings tracked
61

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ski Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

65

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

29%

Top 20: 61%

Open market

46%

  • Brand 118%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Ski Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 26.5×

Search terms

Top Ski Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ski boots men67K/yr
  • mens ski boots38K/yr
  • ski boot13K/yr
  • ski shoes24K/yr
  • nordica ski boots7K/yr
  • downhill ski boots14K/yr
  • rossignol ski boots8K/yr
  • rear entry ski boots4K/yr
  • ski boots mens5K/yr
  • alpine ski boots4K/yr

Reviews and returns

What reviews say buyers love and hate about Ski Boots

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Warmth”
19%of negative reviews mention “Durability”
4.2%of orders come back
“starting falling apart”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ski Boots questions

Answered from the same tracked data.